Growth Marketing Manager

About allUP

allUP is the professional network for the AI era.

For professionals:

allUP is a new place to connect, grow and be discovered for opportunities.

For companies:

allUP makes it easy to discover the most qualified candidates for any role (not just who has the most flashy company or university names on their resume).

We believe that resumes don’t tell the full story and that the traditional hiring process is totally broken. Our mission is to help people get discovered and grow their careers.

The Role

You’ll be our first dedicated Growth Marketer. You’re focus will be on demand generation and driving adoption by companies looking to leverage allUP to connect with top tier talent. You’ll be a key driver in creating opportunities for the talent in our network. This is a high-impact role working directly with our CEO.

What You’ll Do

Everything. We are a small but growing startup. This means being both strategic and hands on. We are going to try it all and iterate quickly. This role will inevitably grow and evolve as the company scales but here is where we will start:

• Demand Generation: Develop and execute growth strategies to onboard 100+ companies on to allUP, focusing on organic and creative growth tactics.
• Content Creation: Design engaging content, including email campaigns, social media posts, and more, to create awareness and interest among potential customers.
• Conversion Optimization: Build and refine landing pages, messaging and emails to maximize conversions from interest to action.

How You’ll Do It

• Iterate and Learn Quickly: Be creative in finding ways to learn quickly and then iterating based on those learnings. You’re not afraid of scrappy, unscalable things that help you learn where to make long term investments.
• Action Orientated Collaborator: You’re always moving things forward but you’re not afraid to ask for help or lend a helping hand. You love being in a startup where you can jump in and always find a way to make an impact.
• Doing the right thing: You’re the type of person who cares deeply about doing the right thing for customers, your teammates, and the company overall so that we can all succeed together.

What You’ll Bring

Hunger and passion. You’ve had success in your career but you know you’re capable of more and are ready to really challenge yourself. You’re motivated by the opportunity to build a product that can help millions (billions!) of people grow their career.

• Experience: Early-stage marketing at a product-led growth company or marketplace, ideally as a first marketing hire working closely with a CEO.
• Skills: Proven ability to drive organic demand, create impactful content, optimize conversions, and leverage AI tools creatively.
• Mindset: Speed and action orientated, growth-obsessed, scrappy, creative, adaptable, and self-directed, with a hunger to learn and a drive to succeed.

Why This Role

Our goal is for this to be the most challenging and fulfilling role of your career. There is no growth limit on how far this role can expand and what your total impact can be. This is the type of role that can change the trajectory of your whole career.

As someone looking for a job right now you probably are very familiar with how terrible the whole experience can be. This is your opportunity to change this and create a much more human way for candidates and companies to connect. This won’t be easy but if you’re the type of person who loves taking on impossible challenges we would love the chance to get to know you!