Bachelor's degree in Marketing, Communication, Business, or a related field., 3+ years of experience in marketing, preferably in B2B or HVAC-related industries., Strong content creation skills, including writing and editing for various marketing channels., Experience with CRM and marketing automation platforms like HubSpot or Salesforce..
Key responsabilities:
Develop and execute targeted marketing campaigns to support product awareness and engagement.
Create, manage, and optimize content for multiple marketing channels including website and social media.
Coordinate trade shows, webinars, and industry events to align with marketing and sales goals.
Analyze marketing performance metrics and report insights to improve strategies.
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Since 1916, Modine Manufacturing Company has applied innovative thermal technology to meet customer's needs. Modine breakthroughs in customized heating and cooling solutions have yielded state-of-the-art components, modules and systems that have given the world's vehicle makers and commercial equipment manufacturers a competitive edge in the markets they serve. Markets served include Automotive, Truck, Off Highway/Construction, and HVAC&R.
At Modine, we are engineering a cleaner, healthier world. Building on more than 100 years of excellence in thermal management, we provide trusted systems and solutions that improve air quality and conserve natural resources. More than 13,000 employees are at work in every corner of the globe, delivering the solutions our customers need, where they need them. Our Climate Solutions and Performance Technologies segments support our purpose by improving air quality, reducing energy and water consumption, lowering harmful emissions and enabling cleaner running vehicles and environmentally-friendly refrigerants. Modine is a global company headquartered in Racine, Wisconsin (USA), with operations in North America, South America, Europe and Asia. For more information about Modine, visit www.modine.com.
Position Description
The Marketing Specialist II will play a key role in executing strategic marketing initiatives that support Modine's data center cooling solutions. This role includes content development, campaign execution, event coordination, and digital marketing efforts to enhance brand recognition and drive business growth.
Key Responsibilities
Develop and execute targeted marketing campaigns to support product awareness and engagement.
Create, manage, and optimize content for multiple marketing channels including website, social media, and email campaigns.
Coordinate trade shows, webinars, and industry events, ensuring alignment with marketing and sales goals.
Work closely with the sales team to develop marketing materials that align with customer needs.
Analyze marketing performance metrics and report insights to improve strategies.
Assist in the development of blogs, editorials, and case studies with technical leaders.
Required Education & Qualifications
Bachelor's degree in Marketing, Communication, Business, or a related field.
3+ years of experience in marketing, preferably in B2B marketing and/or industrial or HVAC-related industries.
Strong content creation skills, including writing and editing for various marketing channels.
Experience with CRM and marketing automation platforms (i.e., HubSpot, Salesforce, or similar).
Demonstrated ability to take initiative and drive projects/tasks forward.
Strong project management skills and attention to detail.
Ability to work collaboratively with cross-functional and external partners.
Ability to think outside the box, generate fresh ideas, and approach challenges with innovative solutions. A passion for bringing new concepts to life and a willingness to experiment with new strategies.
Comfortable in fast-paced environments; Eagerness to learn and grow by embracing new challenges and responsibilities.
Modine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Modine provides a competitive benefit package, which could include paid vacation, short term disability, 401(k), health, dental, vision, life insurance, flex spending benefits, tuition reimbursement, Health Savings Account and much more. Human Resources will provide more detail upon your hiring.
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.