Founding Product Marketing Manager

About CoverForce

At CoverForce, we're redefining how insurance is bought and sold. Our mission is simple: to make business insurance faster, easier, and fully digital. Thousands of insurance agents and corporate customers rely on our platform to streamline quoting, comparing, and purchasing policies. We partner with leading insurers like Travelers, Liberty Mutual, and Chubb to reduce underwriting and sales time by 60%, setting a new standard for efficiency in the industry.

Our Solutions Power The Future Of Insurance Distribution

✅ Quote & Bind Platform – Used by Top 100 insurance distributors to generate quotes instantly and eliminate paperwork.

✅ Embedded Commercial Product – Enables platforms like Walmart, Gusto, and Uber to embed business insurance seamlessly into their customer journeys.

✅ Insurance’s API Layer – We’re building the Plaid of commercial insurance, providing frictionless access to policies through APIs and modern software.

CoverForce is growing fast, and now is the time to build the brand, own demand generation, and drive our go-to-market strategy from the ground up. If you're a high-impact marketer who thrives in fast-moving environments, this is your chance to make a mark.

The Role

We’re looking for a Founding Product Marketing Manager to take CoverForce from a well-kept secret to a category-defining insurtech brand. This role is for a versatile, data-driven marketer who can own everything from brand positioning and messaging to demand generation, content marketing, and sales enablement. You’ll work directly with the CEO and sales team to attract, convert, and grow our customer base.

What You’ll Do

• Demand Generation: Develop and execute paid and organic campaigns to drive high-quality leads.
• Product Marketing: Craft compelling messaging and positioning to showcase our unique value.
• Content & SEO: Build a content strategy, including blog posts, case studies, and email sequences, to drive engagement.
• Sales Enablement: Create pitch decks, one-pagers, and competitive battle cards to support the sales team.
• Website & Conversion Optimization: Improve website performance, SEO, and landing pages for better lead conversion.
• Brand & PR: Elevate CoverForce’s visibility through thought leadership, media placements, and partnerships.
• Event Marketing: Lead conference and trade show strategy to generate leads and increase brand awareness.
  
  

What We’re Looking For

• 3+ years of experience in a marketing manager role within the SaaS / Startup
• Proficiency in CRM / Design tools (HubSpot, Figma, and Webflow, etc.)
• A strong data-driven approach to marketing
• Strong experience in email marketing, social media marketing, and advertising.
• Demonstrated ability in website design and optimization.
• Creative problem-solving skills and attention to detail.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Self-driven and accustomed to the start-up environment.
  
  

CoverForce's HQ is in NYC and for this role, we prefer candidates based in NYC tri-state area.

Why Join Us?

• Build from the ground up – As the first marketing hire, you’ll shape our brand, go-to-market strategy, and demand engine.
• Own your impact – You’ll work directly with leadership and have full ownership over marketing initiatives.
• Fast-growing startup – We’re backed by top investors and partnered with the biggest names in insurance.
  
  

Compensation

• Competitive cash and equity compensation package
• Full healthcare, dental, and vision benefits for employees and their families
• Hybrid-flexible company focussed in Northeast (NYC)
• Monthly in-person meetups (on the company)
• Parental leave for all kinds of parents (including adoption and foster care)
  
  

🚀 If you’re ready to take on a high-visibility, high-impact marketing role at a fast-growing startup, let’s talk.