ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

Description

ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.

Role Overview:

The ON24 marketing team is looking for an enthusiastic and data-driven marketer responsible for the tactical execution and strategy of our global webinar programs.

The Webinar Program Manager will drive the creation of digital experiences at ON24 while setting the standard for best practices in the industry, developing innovative new applications of ON24 solutions while driving pipeline generation and acceleration.

This role is a growth opportunity for an ambitious, creative, and driven marketer to create unique, memorable, best-in-class global webinars and digital experiences that change the way we engage online. You can think audience-first and act strategically while driving overall program performance across the global team.

Responsibilities:

STRATEGY

Partner with our Sr Manager, Marketing Programs to set the strategy for global, industry, account based, and prospect focused webinars & digital experiences that deliver against business/marketing priorities, including brand awareness, market trends, demand generation, thought leadership, and supporting product announcements

Connect webinar programs to Integrated Marketing themes to maximize overall marketing investments and ensure continuation of prospect/customer journeys

Push the boundaries of how digital experiences are designed, how we use the ON24 platform and how we engage our audiences

Partner with key stakeholders in Product, Sales, Marketing and Regional teams to align on strategy, plan, and what success looks like

EXECUTION

Create unique, memorable, best in class webinar and digital experiences that change the way we engage online

Manage end to end execution of webinar programs using comprehensive project tracking and fine attention to detail

Create templates/repeatable programs for use by the greater marketing team

Brief in strategy and kick off programs to partners on the marketing team and cross-functional teams including Sales, present to leadership on occasion

Create or refine processes to drive effective and streamlined webinar programs

REPORTING

Deliver reporting/ROI analysis against webinar and digital experiences’ goals and objectives

Use the ON24 Platform, Marketo, DOMO and Salesforce reports to track campaign/program performance - update/report to leadership regularly

Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: Content, PMM, Product teams)

Main business KPIs will be program efficiency and effectiveness in terms of: responses & engagement, pipeline contribution, SQL conversion and revenue growth

Skills & Experience:

BA/BS in marketing or related field

3-5 years of marketing experience in B2B SaaS

2-3 years using ON24, integration with Marketo a plus

Experienced webinar and virtual events manager with strong program management background

Proven experience delivering successful multi-channel webinars and virtual events or campaigns including video, digital, social, experiential, etc.

Ahead of the latest experiential innovations in the industry and are comfortable with taking calculated risks in order to drive impactful experiences

Incredibly detail oriented and possess impeccable communication and writing skills, deep PPT skills

Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth

Experience reporting on campaigns using Marketo and Salesforce.com, or DOMO

Experience using analytics to draw insights & continually optimize campaigns.

Strong analytical, problem-solving, and decision-making skills; data driven mindset

Strong project management skills, highly organized and strong attention to detail

Motivated, self-starter attitude, ready to come to the table with ideas

Ability to work independently as well as in a team-oriented environment

Excellent written and oral communication skills

Perks & Benefits:

Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans

Unlimited PTO policy and wellness days to log off and recharge

11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days

Employee Stock Purchase Plan

401K Plan with employer match

Reimbursements covering home office expenses and cell phone use

The base pay range for this position is $95,000 to $105,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.

EEOC:

ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.

Webinar Program Manager

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