Sr. Dir, Product Marketing

DIRECTV is seeking a dynamic and experienced Sr. Director to help lead our innovative product and packaging roadmap to market. As DIRECTV innovates, this role will be responsible for delivering improved cost per acquisition and customer lifetime value through go-to-market strategies that deliver organizational subscription growth goals. 

Reporting into the Acquisition Strategy group, this role is critical to helping DIRECTV deliver our company goals for new product areas and for a broader audience of customers.

Here's what you’ll do:

• Deliver core value creation across products through managing our approach to acquisition cost based on audience strategy and capabilities.
• Lead strategy team view of future partnership value working in concert with business development and product.
• Help steer LTV strategy across products, channels, and future initiatives.
• Work cross-functionally to implement strategy vision across our customer and digital teams, IT, Brand, and Hardware. 
• Collaborate with all key teams involved in GTM for upcoming critical projects in 2025 and beyond.
• Work with our channel partners to optimize our customer journey from our Digital team to our channel leads in call centers.
• Be an expert on our content and product offerings from consumption to purchase drivers to feature usage.
• Partner with research to understand consumer behaviors, purchase decisions, and messaging resonance.

What you’ll need to be successful:

• Optimism. The industry is shifting daily, and we look for people who show an ability to drive solutions that win long-term customers.
• A teamwork orientation. Someone who knows a team is greater than its parts. 
• Initiative to take an idea from 0 to 1.
• Communication and collaboration skills to achieve cross-functional buy-in. 
• Data-informed approach. Knowing the data and trends with a bias to a future vs. static state of the industry.
• Demonstrated ability to understand audiences and products that will drive subscriptions.  
• Significant experience bringing product innovation and research to inform highly attractive consumer value propositions.
• Strong analytical skills with the ability to interpret market data and performance metrics.
• Exceptional writing and editing skills, combined with strong presentation and public speaking skills.
• Ability to adapt to change and work effectively under tight deadlines.
• 10+ years of marketing experience with the role requirements noted, preferably in a competitive, fast-paced industry. Subscription experience a plus.
• People Management experience required.
• Bachelor’s Degree in marketing or related field preferred.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $154,850 - $281,060

Low (N1): $154,850 - $232,180

Mid (N2): $163,000 - $244,400

High (N3): $179,300 - $268,840

Top (N4): $187,450 - $281,060

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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