Senior Digital Marketing Programmatic Specialist (German)

David Kennedy Recruitment is working with a leading Outsourcing/BPO consultancy who is seeking to onboard a German speaking Senior Digital Marketing Programmatic Specialist for their Lisbon office.

Position: Senior Digital Marketing Programmatic Specialist

Location: Lisbon, Portugal

Employment type: Full-time, remote,  Mon-FR 8-5PM

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES:

• Foster strong relationships with internal teams, clients, and key decision-makers, understanding their business objectives to identify opportunities and deliver solutions utilizing programmatic media tools.
• Develop collaborative strategies that drive investments in display and video, optimizing resources across different functions to create tailored sales approaches, narratives, and gather feedback for product development.
• Stay informed on the evolving programmatic landscape, serving as a thought leader for clients and guiding them through emerging advertising opportunities.
• Provide comprehensive account analysis to ensure clients achieve their performance goals.
• Lead platform training, media planning, and execution of display, third-party video, and connected TV campaigns.
• Educate clients on the changing privacy landscape, ensuring they are prepared for future success.

REQUIREMENTS:

• Native/fluent in German (C1), both oral and written. Fluent in English (at least B2 level)
• Minimum 2+ years in Digital Marketing Operations, including content, campaign management, and optimization.
• Ability to work independently with great attention to detail.
• Proactively communicate issues and seek solutions.
• Proficient in Excel, including VLOOKUPs, string functions, logical functions, and pivot tables.
• Hands-on experience with digital programmatic buying, using demand-side platforms (DSPs) for large-scale clients for at least 2+ years.
• Experience working with multiple DSPs is preferred.
• Experience with integrating programmatic platforms, sales, and ad-serving systems.
• Familiarity with both digital and traditional/offline media agencies and understanding of the market landscape.
• Experience working with clients on advertising products or martech/adtech, including pitching solutions, consulting, or product demonstrations.
• Strong relationship management skills, with experience influencing at executive leadership levels.
• Excellent project management skills, overseeing multiple projects executed by support teams, and the ability to collaborate on cross-functional projects.
• Strong business problem-solving approach, with the ability to navigate ambiguity and manage multiple priorities effectively.
• Proficiency in the DV360 platform is required.

BENEFITS:

• Excellent remuneration package based on experience, skills and performance
• Be part of a dynamic and creative team with a positive and friendly atmosphere
• Guidance and tools to reach career potential
• Meal allowance
• Private health insurance
• Yearly performance bonus
• Relocation allowance and assistance.