US Marketing Manager

📌 Job description

Are you ready to join a fast-growing, innovative company that’s revolutionizing the legal tech industry?

Jus Mundi is on the lookout for a passionate and experienced Marketing Manager to spearhead our US marketing strategy. As a key player in our team, you’ll have the opportunity to shape the future of our brand in the US, our largest market, and drive our rapid growth.

In this pivotal role, you’ll lead our marketing efforts across all channels, creating comprehensive strategies that enhance brand building, generate leads, and engage customers. With our cutting-edge AI legal tech and strong global presence, you’ll be at the forefront of transforming lawyers’ workflows. Reporting directly to the Head of Americas, you’ll play a crucial role in our success story.

📌 Your Responsibilities

Positioning and Value Proposition:

• Enhance Jus Mundi’s brand in the US market by creating a compelling local value proposition.
• Collaborate with subject matter experts and sales teams to develop sales and buyer-enablement content that addresses the pain points and needs of target personas across different stages of the funnel (TOFU, MOFU, BOFU) for the website, slide decks, and social platforms.

Lead Generation:

• Design and execute impactful campaigns that effectively convey our value proposition and benefits, tailored for different stages of our funnel.
• Produce high-quality testimonial videos and write engaging content (such as AI-related articles and client success stories) that will attract and captivate prospects.
• Develop and implement digital marketing strategies to reach and engage our audience online. Leverage platforms like LinkedIn, Google Ads, and other social media channels to maximize our reach and impact.

Performance Analytics: Measure and track content performance. Dive deep into analytics to formulate strategies and improve results, including tracking web analytics to gauge content engagement levels.

Industry Intelligence: Stay informed of industry trends in a fast moving environment and keeping up with the latest news to find inspiration for new content. Monitor competitors’ new products and content.

Recognition & Awards: Apply for company award recognitions and listings to enhance our brand’s prestige.

Public Relations: Lead PR initiatives, including writing legal content briefs and conducting interviews.

📌 Recruitment process

• 1st interview: meet with our Head of Americas
• Complete an assignment
• 2nd interview: meet with our Head of Marketing and/or Head of Strategy
• 3rd interview: meet with our CEO
• In person meeting with members of the US team
• Starting date: ASAP

The benefits of working for us

• 😍 Working for a fast-growing global legal tech offering a disruptive product that is revolutionizing the way lawyers around the world interconnect and conduct legal research;
• 💰 We offer a competitive salary
• 🏝️4 weeks of vacation
• 🩺 A great complementary private health insurance
• 📏 Competitive QACA plan
• 🌎 Travel (work abroad) policy: 8 weeks per year, you can live and work from where you want across the globe
• 🤓 Great learning curve.
• 💙 And we are committed to building a warm, inclusive, and diverse environment.

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day.