Principal Product Marketing Manager - Identity Protection (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:
CrowdStrike is seeking a Principal Product Marketing Manager (IC) to drive the go-to-market strategy for Identity Protection. This high-impact individual contributor role reports to the Director of PMM - Identity Protection & SSPM.

As a key member of the Identity Protection product marketing team, you will be responsible for positioning, messaging, product launches, competitive research, sales enablement, and market awareness. You will work cross-functionally with product management, sales, demand generation, and the broader marketing organization to drive pipeline growth and strengthen market leadership.

The ideal candidate has deep expertise in Identity Protection and a strong understanding of Identity Threat Detection and Response (ITDR), Identity Security Posture Management (ISPM), Privileged Access Management (PAM), Zero Trust, human and non-human identities, SaaS security, and data protection.

Success in this role requires strategic thinking, strong storytelling, content creation, and execution skills, along with a passion for cybersecurity and market differentiation.

This is a senior individual contributor position, not a people management role, reporting to the Director of PMM - Identity Protection & SSPM. If you are a strategic thinker, strong communicator, and cybersecurity expert looking to make a direct impact in shaping the future of Identity Protection, we want to hear from you!

What You’ll Do:

• Messaging & Positioning – Craft differentiated and compelling messaging that showcases customer outcomes, competitive differentiation, and product capabilities in Identity Protection.

• Product Launches – Own and execute successful launches for Identity Protection offerings, coordinating cross-functional efforts across product, sales, and marketing.

• Market Growth & Business Impact – Drive awareness, pipeline growth, and adoption through targeted go-to-market programs.

• Content Strategy – Develop high-impact content, including sales collateral, competitive battlecards, website content, thought leadership, videos, and blogs.

• Sales Enablement – Equip the sales and partner teams with compelling messaging, training, and tools to accelerate deal cycles and competitive wins.

• Market & Competitive Intelligence – Be the go-to expert on buyer needs, market trends, and competitive positioning, translating insights into actionable strategies.

• Strategic GTM Execution – Work closely with product management, demand generation, and field marketing to drive go-to-market initiatives that generate demand and expand market share.

• Thought Leadership – Represent CrowdStrike as a thought leader through blogs, social media, speaking engagements, and industry events.

What You’ll Need:

• 12+ years of experience in cybersecurity product marketing, technical marketing, product management or field CTO. 

• Deep expertise in Identity Protection (ITDR, ISPM, PAM, Zero Trust, Non-Human Identities) along with a strong understanding of endpoint security, threat intelligence, data protection or cloud security.

• Exceptional storytelling and presentation skills – ability to articulate complex security concepts to technical and non-technical audiences.

• Strong cross-functional collaboration skills – comfort working with executives, sales, product management, and demand generation teams.

• Highly strategic yet execution-focused – able to translate strategy into compelling messaging and measurable impact.

• Self-starter with high energy, urgency, and intensity – thrives in fast-paced environments.

• Excellent writing skills – ability to develop clear, engaging, and persuasive content.

• Bachelor’s degree in business, marketing, or related field (MBA preferred).

Bonus Points:

• Experience in high-growth cybersecurity companies.

• Background in technical marketing, product management, or sales engineering.

• Passion for CrowdStrike’s mission to stop breaches and a deep understanding of the cybersecurity landscape.

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Benefits of Working at CrowdStrike:

• Remote-friendly and flexible work culture

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs 

• Competitive vacation and holidays for recharge  

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

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