Shopper Marketing Manager I (East Coast)

WHO WE ARE

We’re Talking Rain, and we’re so much more than water. We build flavorful brands, like Sparkling Ice, Sparkling Ice +Caffeine, Sparkling Ice +Energy, Talking Rain Waters, and AQA pH waters. We're creating connections with every sip!

When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.

Our Rain Makers are our most important asset. That’s why we invest in them with ⁠benefits and development opportunities that reflect just how much we value them. 

Full of flavor. That’s the best way to describe our Marketing team. Each day they’re searching for surprising and refreshing ways to delight our consumers (and themselves).

This position is responsible for driving the growth of our company’s brands through the development of key market and national retail programs for our Food channel, focusing our Regional Grocery businesses in the East. In partnership with local distributors and sales, this position will work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights to develop and implement customized support plans meeting the needs of retailers and markets. This position will assist in delivering against the channel strategy for Food, creating and executing relevant programs that drive sales, buy rate and HH penetration, while increasing trial and awareness. Under the direction of the Lead Shopper Marketing Manager, this position will also be responsible for developing budgets at the retailer level, as well as plans in coordination with marketing, trade marketing, events and sales teams.

Reports to: Lead Shopper Marketing Manager

Direct Reports: N/A

• Responsible for Shopper Marketing execution and program development for TRBC’s portfolio of brands at key accounts within Regional Grocery in the East including Publix and Ahold.

• Work closely with the Marketing and insights teams to understand the overall brand and campaign strategy for TRBC’s portfolio of brands.

• Develop and maintain strong working relationships with key stakeholders: both internal and external, including regular communication with retail and sales personnel.

• Responsible for collaborating with Sales, Insights, Marketing, and e-Commerce Teams to develop and execute against the Food Channel Strategy, customizing as needed by market, retailer, and partner.

• Collaborate with Sales Teams to develop integrated trade and marketing calendars for key channels and retailers, driving volume and brand equity for established brands and innovation.

• Utilize syndicated data tools to measure program performance and share results internally / externally.

• Make data-driven decisions through KPI analysis, trends & insights.

• Monitor the latest market, consumer, and shopper trends, sharing with sales and cross-functional teams as needed.

• Assist with the annual budget for key channels, allocating funds as needed and monitoring/maintaining all marketing spends within or better than budget.

• Work with the Creative Services Team to develop marketing materials needed to support programming.

• Complete other responsibilities as assigned.

• Bachelor’s degree in Marketing or related field preferred; equivalent experience accepted.

• Minimum 4+ years in Marketing, Sales Operations, or Brand, ideally in CPG, specifically within beverage and with distributors.

• Preferably 2+ years of recent experience in Shopper Marketing

• Proficiency with the Microsoft Office suite.

• Experience with syndicated data platforms (IRI, Nielsen)

• Excellent communication skills, including personal presentation, email and telephone interaction.

• Ability to travel up to 25%, occasionally working evenings and weekends as needed for special assignments.

• Strong planning, budgetary, and project management competencies

Rain Makers are people who are accountable, curious, and inclusive.

We hold ourselves accountable and recognize room for growth while openly accepting feedback. We embrace change to deliver progressive results.

Rain Makers don’t wait for answers – we go find them. Curiosity is part of what makes us so successful. Sometimes we push back, productively challenging the status quo.

We promote inclusivity. Valuing communication and respect, ensuring everyone has a seat at the table. We are an approachable bunch, building and fostering relationships with people of all backgrounds.

WHAT WE OFFER
Nothing makes a great job even better than throwing in a few perks, and we want to equip our Rain Makers with everything they need to maintain their health and well-being. That means things like...

• Three Weeks of Vacation. And that’s just to start! Spend some time with us, and you’ll accrue an additional week every few years, depending on your exempt status!

• Six Weeks of Paid Parental Leave. Parents get to spend time at home bonding with their new addition (whether it arrives by birth, fostering, or adoption). For birth mothers, additional time is provided for medical leave. Depending on the state in which you reside, additional time may also be available for parents who do not require medical leave.

• Flexibility Stipend. For eligible Rain Makers, spend this extra monthly stipend as you wish, but know it’s intended to contribute to things like your phone, internet or other business uses while working remotely or needs outside of normal working hours.

• Relocation: Relocation Available (when available)

• Onsite and Hybrid Employees: Get paid to carpool! Drive to work with another Rain Maker every week at least 2X a week and receive $0.25 per mile.

• 401k with Immediate Vesting. With matched contributions and investment customization, we'll help build a plan to reach your goals.

• Fitness Reimbursements. We're all about going the extra mile, so we provide reimbursements for community events and competitions like fun runs, triathlons, and cycling tours.

  • Employees may also enjoy access to our on-site gym in Preston complete with a personal trainer 2 days per week.

• Medical/Dental/Vision. Not only do we offer it, but our plans are excellent and flexible to your needs. And one is even free for our Rain Makers!

• Vehicle Program –

  • Field Sales Specialist – Mileage is reimbursed at the IRS rate

  • Field Sales Managers and Market Managers – Company car or vehicle stipend included!

  • Regional Sales Managers and Sales Directors – We use the leader in vehicle reimbursement solutions, Motus. This program provides a monthly fixed and variable rate that adheres to IRS guidelines for the business use of personal vehicles.

Please note, eligibility for our full benefits package is based on an average of 30+ hours per week in regular (not temporary) positions.

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