Digital Marketing Content Specialist

Job Description

Digital Marketing Content Specialist

Position: Digital Marketing Content Specialist

Area: Marketing

Reports to: Head of Marketing

Location: Remote 

Target Start: ASAP

About Classic Vacations – The Classic® Difference

Classic Vacations is the #1 luxury vacation wholesaler for Travel Advisors, driven by a singular purpose: to delight our clients with exceptional vacation experiences. Our team’s commitment to excellence ensures that every journey we create is seamless, luxurious, and filled with unforgettable moments. We take pride in our role as trusted partners to travel professionals worldwide, providing world-class accommodations, unparalleled service, and exclusive privileges in premier destinations.

Role Overview

At Classic Vacations, we don’t just sell luxury travel—we craft unforgettable journeys. As our Digital Marketing Content Specialist, you will be the voice behind our brand, ensuring every digital touchpoint inspires, informs, and converts. Your expertise in storytelling, SEO, and strategic content creation will shape how travel advisors and luxury travelers engage with our brand. You’ll play a pivotal role in elevating our website experience, making it both visually stunning and deeply effective in driving business results.

If you thrive in an environment that values innovation, collaboration, and excellence, this role is for you. Join us in shaping the future of luxury travel, one compelling story at a time.

Why This Role Matters

Content isn’t just words on a page—it’s the heartbeat of our brand. In today’s digital world, the right message, delivered at the right time, can transform interest into action and engagement into loyalty. That’s why this role is more than just content creation—it’s about shaping perceptions, building trust, and driving revenue. At Classic Vacations, we believe that great organizations are built on clarity, teamwork, and results

✅ Creating Clarity – You’ll ensure that every piece of content aligns with our brand voice, business objectives, and luxury positioning.
✅ Fostering Collaboration – Success here is a team effort. You’ll work across departments to align messaging and ensure a seamless user experience.
✅ Driving Results – Content is a business tool, not just a creative outlet. Your work will directly impact engagement, SEO performance, and revenue growth.

If you’re ready to make a meaningful impact and shape the digital presence of a world-class luxury travel brand, we invite you to be part of our journey.

Key Responsibilities

In alignment with Classic’s commitment to building a cohesive and high-performing team, your responsibilities will include:

• Content Strategy & Development:

• Produce content that drives traffic, engagement, and conversions across the Classic website
•  Collaborate with internal teams (MKTG, Product, Sales, Contact Center, Solutions, etc.) to align content initiatives with business goals, campaign strategies, and travel advisor needs.
• Align efforts with corporate and co-op campaign strategies to amplify earned media content, enhance brand reputation, and drive bookings.
• Develop comprehensive site content marketing content in collaboration with internal teams to enhance brand awareness, drive traffic to the website, and support all initiatives designed to reach/surpass business goals. 
• Ensure all content reflects Classic Vacations' brand tone, luxury positioning, and service commitment.

• Content Creation & Management:

• Write, edit, and optimize content for Classic’s front-end website, including campaign landing pages, destination guides, blog articles, product descriptions, and more in close coordination with colleagues. 
• Ensure content is SEO-friendly, leveraging best practices to enhance search visibility and performance.
• Maintain and update website content to reflect seasonal trends, new product offerings, and promotional campaigns.
• Collaborate with the Classic Solutions team to ensure optimal website navigation, UX, and content performance.
• Leverage AI to optimize efficiency for work, including but not limited to blog content, co-op and corporate content, ad assets, reputation management content, engagement reporting content, and community-building initiatives.
• Manage online community engagement, responses, and brand reputation across external review sites such as Google Business Profile and Yelp. Coordinate responses with internal stakeholders as needed. 

• SEO & Performance Optimization              

• Implement on-page SEO strategies, including keyword optimization, internal linking, and metadata enhancements.
• Monitor and report regularly on content performance using Google Analytics (GA4) and other tracking tools, making data-driven optimizations to improve engagement and conversion rates, continuously seeking opportunities to optimize and improve results.
• Work with external and internal teams to enhance Classic’s digital footprint and authority in luxury travel search rankings.
• Partner with Solutions team to measure the website performance, articulating critical metrics and impact.

• Paid & Earned Media Support:

• Develop and refine content for paid digital campaigns, including display ads, email marketing, and landing pages.
• Align content initiatives with co-op marketing campaigns to enhance brand reputation and drive bookings.
• Identify opportunities to amplify Classic’s digital presence.

• Content & Compliance:

• Ensure all content adheres to brand guidelines, legal requirements, and accessibility best practices.
• Document standard operating procedures (SOPS), provide training and guidance to internal teams on content best practices, SEO, and digital storytelling.
• Stay current on industry trends, attending relevant trainings to enhance subject matter expertise.

• Relationship Management:

• Maintain positive working relationships with key stakeholders, internal teams, and external customers, fostering collaboration and alignment.
• Act as a key liaison with the Digital Solutions team on advisor-facing content, navigation, and customer journey optimization.

• Ad-hoc Requests & Initiatives:

• Respond to ad-hoc requests promptly and effectively, demonstrating agility and adaptability in meeting evolving business needs.

The above is intended to describe the general content of and requirements for the performance of this position. It should not be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this position at any time.

Qualifications:

In line with Classic’s values of continuous improvement and organizational health, we seek a leader who exemplifies both technical expertise and a collaborative spirit.

• Bachelor’s degree in Marketing, Communications, Digital Media, Hospitality Management, or related field. 
• 3-5 years of experience in content marketing, website management, or digital content strategy, preferably within the luxury travel or hospitality industry.
• Strong writing and editing skills, with the ability to craft compelling, conversion-driven content tailored to high-net-worth travelers.
• Familiarity with website content management systems (WordPress required; Drupal preferred).
• Experience in SEO strategy, including keyword research, on-page optimization, and performance analysis.
• Proficiency in Google Analytics (GA4) or other performance tracking tools.
• Ability to work cross-functionally, collaborating with digital, marketing, and sales teams to ensure content aligns with business goals.
• Highly organized, detail-oriented, and self-motivated with strong project management skills.
• Understanding of luxury travel trends as well as travel advisor and consumer expectations.
• Strong creative skills with the ability to conceptualize and produce visually stunning content.
• Proficiency in analyzing online metrics and luxury travel market trends to derive insights and optimize strategies.
• Excellent written and verbal communication skills, with the ability to craft sophisticated and compelling narratives.
• Proven ability to collaborate effectively with internal teams, luxury travel partners, and high-profile personalities.
• Adaptable to changing business and market dynamics and emerging travel trends.
• Meticulous attention to detail to ensure brand consistency and compliance with luxury and Classic brand standards.
• Strong problem-solving skills to address challenges and capitalize on opportunities.
• Team-Oriented: While independent and self-motivated, you also thrive in a collaborative team environment.

Skills & Tools:

• Required: WordPress, Google Analytics (GA4), Microsoft Office, content optimization tools
• Preferred: Drupal, SharePoint, Smartsheet, blog management, ad space management tools

Terms of Employment:

• Hours: Full–Time Employment. 40+ hours per week
• Pay rate: Annual Salary, Depending on Experience + Annual Bonus, based on company and individual performance.
• Office: Full remote, U.S.-based role

Benefits:

• Medical, Dental, Vision, 401K
• Life Insurance, LTD, STD

Physical Requirements: 

• Prolonged periods sitting at a desk and working on a computer.
• Ability to Travel

At Classic Vacations, we’re more than a travel company—we’re dream makers. Our team is passionate, driven, and committed to delivering world-class service while fostering a culture of collaboration, innovation, and excellence.

Entrepreneurial Mindset and Adaptability

In our entrepreneurial and collaborative environment, every team member is encouraged to contribute to the ongoing improvement and success of the organization. While each role has specific responsibilities, we embrace flexibility, and salaried employees may engage in tasks beyond the traditional job scope when these opportunities arise. This approach fosters professional growth, allowing individuals to expand their skills, take on new challenges, and build strong cross-departmental relationships. Aligned with our commitment to mutual success, team innovation, and shared accountability, we believe that empowering every employee to actively participate in organizational growth enhances both individual development and our ability to serve our customers and community.

Classic Vacations’ Commitment to Diversity & Inclusion

Classic Vacations is an Equal Opportunity Employer. We are dedicated to fostering an inclusive workplace where every team member is valued, respected, and supported, regardless of background. We are committed to a culture that celebrates diversity and empowers all employees to reach their full potential.

Affirmative Action Statement

It is the policy of Classic Vacations to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay, and all other conditions and terms of employment. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

For more information, please contact Classic Vacations Human Resources @ questions@classicvacations.com