Head of Institutional Sales

As one of Canada’s largest and fastest growing cryptocurrency trading platforms, NDAX has set the bar high for the country’s fintech industry and is constantly leading the way in terms of security and innovation. We’re on a mission to empower more Canadians to unlock the full potential of digital finance. To address the various needs in the Canadian cryptocurrency space, NDAX has assembled a multidisciplinary team with diverse backgrounds, including finance, technology, engineering, compliance, marketing, and more.

We're proud to have been recognized as one of Canada’s Best Workplaces by Great Place to Work®.

As the Head of Institutional Sales, you will be responsible for developing, implementing, and managing Ndax’s strategic initiatives to attract and retain institutional clients. In this high-impact role, you will oversee a growing team of sales professionals, build strong industry partnerships, and ensure that Ndax remains at the forefront of institutional crypto adoption in Canada and beyond.

Key Responsibilities:

• Strategic Sales Leadership

• Develop and execute a comprehensive sales strategy to expand Ndax’s institutional client base (hedge funds, family offices, asset managers, etc.).
• Identify new market opportunities, formulate go-to-market plans, and establish competitive positioning.
• Collaborate with cross-functional teams (Product, Compliance, Finance) to ensure alignment with Ndax’s broader strategic goals.

• Client Acquisition & Relationship Management

• Drive end-to-end sales efforts: from pipeline generation, proposal development, and contract negotiation to onboarding and ongoing relationship management.
• Serve as the primary contact for high-value institutional clients, ensuring their needs are understood and addressed swiftly.
• Cultivate and maintain enduring relationships through regular check-ins, performance reviews, and strategic guidance on cryptocurrency markets.

• Market & Regulatory Expertise

• Stay informed about industry trends, market dynamics, and evolving regulations, particularly within Canada’s regulatory landscape.
• Work closely with legal and compliance teams to ensure offerings meet all necessary requirements and maintain high standards of trust and security.

• Partnership & Ecosystem Building

• Identify and forge strategic partnerships that strengthen Ndax’s position in the institutional segment (e.g., technology vendors, liquidity providers, custodians).
• Represent Ndax at industry events, conferences, and thought leadership forums to enhance brand recognition and market reach.

• Team Leadership:
• Build, inspire, and mentor a high-performing institutional sales team, including account executives and business development specialists.
• Provide ongoing coaching, feedback, and professional development opportunities to nurture talent and foster a culture of continuous improvement.
• Establish clear objectives, KPIs, and performance metrics for each team member.
• Conduct regular team reviews to gauge progress, celebrate successes, and identify areas for improvement.
• Promote collaboration within the team and across departments, ensuring a cohesive client-centric approach.

Requirements

• Bachelor’s degree in Finance, Business, Economics, or a related field (MBA or advanced degree is a plus).
• 7+ years of experience in institutional sales, business development, or a similar leadership role within the financial services, fintech, or cryptocurrency sectors.
• Demonstrated track record of leading teams to meet and exceed revenue targets.
• In-depth understanding of financial markets, investment strategies, and the Canadian regulatory landscape.
• Strong knowledge of digital assets and cryptocurrency trading platforms preferred.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to influence C-level stakeholders.
• Analytical and strategic thinker with the capability to interpret complex market data and make data-driven decisions.
• High level of integrity, with a customer-centric mindset and commitment to compliance.

Benefits

• Competitive Compensation (Base salary plus performance-based bonuses)
• Extended Healthcare Plan (Medical, Disability, Dental & Vision)
• Life Insurance
• Paid Time Off
• Potential Equity or Stock Option Plan
• Training & Development Opportunities
• Bonus – Awards – Gifts
• Collaborative, fast-paced culture with a passionate team dedicated to shaping the future of crypto trading
• Modern offices with cutting-edge technology (or remote options for qualified candidates)
• Free access to gym (For Calgary based employees only)