Growth Marketing Associate

Welcome to Apothékary™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances such as stress, gut health, immunity, energy, and mental clarity. Our herbal formulas feature traditional herbs from various medicinal modalities, including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in addressing the root causes of health issues, and herbs can be a great place to start your wellness journey.

Why work with us?

• Be part of a fast-growing health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine.
• We’ve experienced 100x growth in two years, raised over $16M in capital, and quadrupled the size of our team in the last 9 months.
• Work in a tight-knit, passionate team where you’ll have ownership of your responsibilities and the opportunity to learn and grow.
• Collaborate with a seasoned second-time founder and executive team.

The Role Apothékary is looking for an ambitious, creative, and results-driven Growth Marketing Associate to join our growing team! This role will be key in executing and expanding our marketing efforts, moving beyond paid social to a more diversified approach that includes TV, OOH, and strategic partnerships (e.g., whitelisting, affiliate marketing). As a vital member of the marketing team, you will support growth by executing innovative strategies, analyzing performance, and helping scale marketing initiatives. You’ll report directly to our Director of Growth and help us drive key metrics, including MER, LTV:CAC, and other performance indicators.

Responsibilities:

• Develop and execute marketing strategies across multiple channels, including paid social, TV, OOH, podcasts, affiliate marketing, and new partner opportunities (e.g., whitelisting).
• Manage daily tasks for paid media campaigns, including ad creation, optimization, and weekly reporting.
• Drive new marketing initiatives that scale business growth and improve user acquisition efficiency.
• Identify 25–30 new affiliate newsletters/blogs and 15–20 podcasts each month, securing 10 new partnerships per month for newsletters/blogs and 10 new partnerships per month for podcasts.
• Foster and manage relationships with external partners, ensuring product send-outs, negotiations, and reporting are executed effectively.
• Work cross-functionally with creative, product, and marketing teams to execute successful campaigns and develop high-performing ads.
• Analyze campaign performance trends and market data to optimize ongoing campaigns and inform future strategies.
• Conduct competitive analysis and market research to identify new opportunities and refine creative strategies.
• Create and maintain marketing processes that ensure efficiency, consistency, and high-quality execution.
• Source influencers for UGC and whitelisting ad opportunities.

Requirements

• 2+ years of experience in growth marketing, with a proven track record in executing paid marketing campaigns and expanding beyond social media.
• Strong project management skills with the ability to juggle multiple campaigns, partnerships, and initiatives.
• Analytical and data-driven mindset with the ability to extract meaningful insights and adapt strategies accordingly.
• Solid understanding of digital marketing trends and tools, with experience in growth marketing, demand generation, and performance marketing.
• Creative intuition with the ability to develop and brief the creative team on compelling ad concepts.
• Strong written and verbal communication skills, with the ability to summarize complex data and communicate findings effectively.
• High level of organizational skills and a proactive approach to managing tasks and timelines.
• Collaborative, positive team player who thrives in a fast-paced, results-driven environment.

Bonus Points:

• Experience in the wellness or health industry.
• Experience with Meta Ads Manager, TripleWhale, and other marketing tools.
• Experience with TV or out-of-home (OOH) advertising.

Salary and Benefits:

• Starting salary: $70K annually with a bonus structure based on KPIs such as MER and LTV:CAC.
• Comprehensive health, dental, and vision plans.
• Monthly paid Mental Health Days in addition to PTO.
• Opportunity to earn equity options.
• Monthly Apothékary product stipend.

Time and Location:

• Full-time, fully remote role with flexibility within core Eastern Time hours (9:00 am – 5:00 pm).

Our Commitment to You:

• A collaborative work environment where your ideas matter.
• Ownership of key growth initiatives and the opportunity to shape our marketing strategy.
• Flexible work culture that supports your personal and professional development.
• Regular opportunities for career growth within a rapidly expanding company.