Offer summary

Qualifications:

Bachelor's degree in Business Administration, Marketing, or a related discipline., Strong track record in cross-border ecommerce business in North America markets., Exceptional leadership qualities with experience in senior ecommerce sales and marketing positions., Fluent in English and Chinese, with excellent analytical and communication skills..

Key responsabilities:

Craft and execute comprehensive cross-border ecommerce business plans for the US market.

Develop and implement digital marketing strategies across various platforms to enhance product visibility.

Lead influencer marketing strategies to boost brand awareness and sales.

Track sales performance and produce regular reports to assess business outcomes and identify opportunities for enhancement.

Job description

About Vita Green Group

Vita Green stands at the forefront of the health and wellness supplements industry. Founded in Hong Kong and operating in multiple regional offices across the globe, we own a diverse portfolio of well-established brands, including Dr. Choice, Naturo Vita, and Tea Chateau. With over 1 million satisfied consumers, our product offerings are constantly expanding, making waves in markets worldwide.

With people at the heart of everything we do, we invest significantly in innovative research and development, striving for the highest standards to create a healthier future.

Position Overview

We are seeking a Cross Border Ecommerce Business Manager to spearhead our initiatives for growing the US market and driving customer acquisition through our website, Amazon, and TikTok Shop. If you possess a strong digital marketing background and a deep understanding of the US e-commerce landscape, we want to hear from you!

What You'll Do

Craft and execute comprehensive cross-border ecommerce business plans that cater to the US market, with a strong emphasis on key performance indicators (KPIs) such as revenue growth, market share, and customer acquisition.
Develop and implement digital marketing strategies, focusing on effective ad placements across various platforms (Google Ads, social media, etc.), ensuring maximum visibility and engagement for our products.
Lead Influencer Marketing Strategies to create innovative campaigns that leverage social media influencers to enhance brand awareness, drive engagement and boost sales.
Engage in thorough market research to uncover emerging trends, competitive landscapes, and consumer preferences. Leverage these insights to inform product development, pricing strategies, and targeted marketing campaigns.
Build and nurture relationships with key e-commerce platforms to enhance product placement, visibility, and overall sales success.
Collaborate with cross-functional teams—including marketing, sales, operations, and product development—to ensure alignment on business objectives and propel the execution of strategic initiatives.
Track sales performance, analyze relevant data, and produce regular reports to assess business outcomes. Identify opportunities for enhancement and implement necessary corrective measures.
Stay abreast of industry trends, regulatory updates, and market dynamics affecting e-commerce operations. Proactively adjust strategies to mitigate risks and seize new opportunities.
Lead and mentor a team of professionals, providing guidance, support, and training to cultivate a high-performance culture and drive the achievement of business goals.
Ensure adherence to local regulations, tax obligations, and e-commerce policies governing operations in the United States. Collaborate with legal and regulatory teams as needed.
Represent the company at industry events, trade shows, and conferences to enhance brand awareness, foster networking opportunities, and explore new business ventures.

Requirements

Who We’re Looking For

A Bachelor's degree in Business Administration, Marketing, or a related discipline.
A strong track record in cross-border ecommerce business focus in the North Americas markets.
Demonstrated experience in senior ecommerce sales and marketing positions, emphasizing strategic planning and execution.
Exceptional leadership qualities, capable of inspiring and motivating teams to reach ambitious targets.
A comprehensive understanding of U.S. market dynamics, consumer behaviors, and industry trends.
Excellent analytical and problem-solving skills, utilizing a data-driven approach to decision-making.
Exceptional communication and interpersonal skills, capable of effectively interacting with stakeholders at all levels.
Proven track record of driving revenue growth and achieving sales targets in a competitive market environment.
Fluent in English and Chinese.

Benefits

Why Join Us

We value your professional and personal growth – fostering a positive work culture is our priority. Here, you’ll find more than just a job, you’ll discover a genuine opportunity to thrive.