Offer summary

Qualifications:

3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC ecommerce., Hands-on expertise with Klaviyo and familiarity with Yotpo or Wunderkind is a plus., Strong ability to make data-driven decisions using customer insights and metrics., Excellent communication skills for cross-team collaboration..

Key responsabilities:

Develop and manage retention programs, including email and SMS campaigns.

Collaborate with cross-functional teams to ensure consistent messaging across channels.

Analyze performance metrics to identify opportunities for improvement.

Manage and enhance loyalty programs to deepen customer relationships.

Job description

We are on the hunt for a Retention Marketing Manager who is not only strategic but also data-savvy and detail-focused to spearhead our retention initiatives. This position is all about cultivating customer loyalty, boosting lifetime value (LTV), and encouraging repeat purchases through creative email, SMS, and loyalty strategies.

Develop and manage retention programs, including email and SMS campaigns, automations, and loyalty initiatives.
Plan campaign calendars, design automation flows, and create customer segments to drive growth and retention.
Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
Build and optimize automated workflows, drip campaigns, and personalization strategies.
Run A/B and multivariate tests to improve engagement and key performance metrics (KPIs).
Experiment with strategies to increase email and SMS opt-ins.
Analyze weekly and monthly performance metrics to identify opportunities for improvement.
Use customer segmentation and lifecycle data to create targeted, data-driven campaigns.
Work with tools like Klaviyo (Email), Wunderkind (SMS/Email), and Yotpo to track and manage retention efforts.
Manage and enhance loyalty programs to deepen customer relationships.
Develop new strategies to boost engagement and encourage repeat purchases.

Requirements

3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC ecommerce.

Hands-on expertise with Klaviyo (required); experience with Yotpo or Wunderkind is a plus.
Strong ability to make data-driven decisions using customer insights.
Familiar with customer segmentation, RFM analysis, and lifecycle metrics.
Proven track record of implementing and optimizing retention strategies with measurable results.
Skilled at managing complex workflows and meeting deadlines in fast-paced environments.
Excellent communication and interpersonal skills for cross-team collaboration.
A “no task is too small” mindset and the ability to work autonomously with minimal supervision.
Experienced with email/SMS platforms (e.g., Klaviyo) and loyalty tools (e.g., Yotpo).
Bonus: Familiarity with A/B testing, data visualization tools, and customer data platforms (CDPs).

Benefits

EARN UP TO PHP 45K!

Other Benefits

Health and Wellness: Comprehensive HMO coverage for you and your dependents.
Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
Government Benefits: Full support for required government benefits.
And More: Exciting additional benefits that will be shared with you!

Additional Compensation Opportunities

13th Month Salary: A festive bonus to celebrate the year’s hard work.
Overtime Pay: Compensation for your extra effort and time.
Night Differential: Additional pay for working late hours or shifts.
Incentives: Performance-based incentives to reward your contributions and achievements

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