Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field is required; a Master’s degree is preferred., At least 3 years of experience in managing and implementing digital and multi-channel marketing plans is required., Certifications in Google Ads and Meta (Facebook) Blueprint are required., Strong skills in paid media strategy, marketing analytics, and cross-functional leadership are essential..

Key responsabilities:

Support the execution and optimization of multi-channel marketing efforts.

Analyze marketing performance and optimize campaigns to enhance digital marketing initiatives.

Collaborate with internal teams and stakeholders to ensure alignment with business objectives.

Track budget allocations and provide insights for optimization of marketing campaigns.

Job description

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:

Digital & Paid Media Marketing

Lead Generation & Conversion Optimization

Brand & Creative Strategy, Execution & Optimization

Marketing Analytics & Performance Optimization

Cross-functional Collaboration

Job Summary

The Manager, Growth Marketing supports the execution of paid media and lead generation campaigns, ensuring alignment with strategic goals. They analyze marketing performance, optimize campaigns, and collaborate with internal teams to enhance digital marketing initiatives for Enterprise Partners to maximize ROI.

This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Key Duties and Responsibilities

Description

Growth Marketing Strategy & Execution:

Support execution and optimization of multi-channel marketing effort.

Digital Marketing & Performance Optimization:

Support performance management of multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.

Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics.

Support creative and messaging efforts for paid media campaigns

Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.

Team & Partnership Leadership

Work closely with stakeholders to ensure marketing campaigns align with business objectives

Budget & Forecasting

Track budget allocations and provide insights for optimization

Additional Position Responsibilities

Perform in accordance with Risepoint Policies

Perform other duties as assigned

QUALIFICATIONS

Education Level

Bachelor’s degree, Marketing, Business, related field - Required

Master’s degree, MBA, Master’s in related field - Preferred

Experience Level

3+ years’ experience Managing and implementing digital and multi-channel marketing plans - Required

Licenses & Certifications

Required / Preferred

Google Ads Certification - Required

Meta (Facebook) Blueprint Certification - Required

Skills/Knowledge/Abilities

Paid Media Strategy

Lead Generation & Funnel Optimization

Marketing Analytics & Data

A/B Testing & Performance Optimization

Cross-functional Leadership

Budget Management

Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)

Communication & Presentation Skills

Google GA4

Salesforce Marketing Cloud

Project Management

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits: