Marketing Copywriter

Impact In This Role

Fictiv is seeking an experienced Marketing Copywriter to help improve the effectiveness of our marketing communications and materials. The ideal candidate pairs an audience-centric mindset with exceptional writing communication skills. You’re equally adept at crafting thought-provoking long-form articles, witty and attention-grabbing social ads, and actionable email copy. You’ve embraced being labeled “grammar police,” so you have a good sense of humor, and know how to write with flow, clarity, and succinctness.

Your work will drive awareness of Fictiv and its offerings, elevate the voices and viewpoints of our subject matter experts and customers, and collectively, embody the Fictiv brand persona. You will work with a collaborative team of marketers to build and nurture our audiences, generate leads, and fuel demand generation and sales enablement.

You will report to the Marketing Content Manager.

What You’ll Be Doing

• Write content for print, web, email, advertising, presentations, and other marketing materials
• Research, interview, and write compelling thought leadership articles for the Fictiv website and external publications, such as Forbes and Fast Company
• Play a leading role in the development of customer case studies
• Review and edit technical content authored by a team of engineering copywriters and contributors
• Help develop copy for video descriptions, social advertising, and posts, working closely with the social media manager
• Produce well-written content that is SEO-friendly and optimized for conversion
• Create compelling ad copy, landing pages, and promotional communications for marketing campaigns
• Collaborate with designers and creative teams 
• Work with analysts to continuously improve content performance
• Brainstorm and manage projects and juggle multiple deliverables
• Ensure key messages and brand voice are reflected in all external communications
• Draft responses for awards and speaking engagements

Experience/Desired Traits

• 5+ years of B2B marketing experience in a relevant communications role
• Bachelor’s degree in marketing, communications, journalism, English or a related field
• Excellent editorial, proofreading, and writing skills
• Excellent interpersonal, verbal, and written communication skills
• Highly skilled at writing copy for a technical audience is required (with a strong preference for experience with B2B marketing to mechanical engineers)
• Capability to grasp complex, sometimes abstract ideas and concepts
• Ability to manage multiple projects and meet deadlines under pressure
• Familiarity with persona development and marketing tactics
• Experience writing direct response copy with strong calls to action (CTAs)
• Desire to experiment with ideas, iterate quickly and collaborate with a fast-paced marketing team
• Familiarity with AI content generation is a plus
• Experience/knowledge of manufacturing, hardware / software and technology is a plus
• Ability to travel up to 10%

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Salary Range: $90,000 to $105,000 per year, based upon experience

Perks and Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs 
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
• And much, much more!

Interested in learning more?  We look forward to hearing from you soon.