Digital Marketing Lead - Remote

We’re seeking a Mid-Level Digital Marketer with a strong understanding of B2B marketing, media buying basics, and AI adoption/implementation. The ideal candidate will be comfortable collaborating with cross-functional teams, advising and presenting to executives, and contributing to both existing client work (50%) and partnering on new business efforts (50%). In this role, you will not directly manage any team members, but you will play a key part in supporting and guiding collaborative marketing efforts across the organization. Curiosity and proactivity are critical characteristics of success.

Key Responsibilities

Digital Marketing Strategy & Execution

• • Develop and execute digital marketing campaigns, ensuring campaigns are innovative, cost-effective, and aligned with client or internal objectives.
  • Understand and drive market research, audience segmentation, and competitive analyses to inform project strategies.
  • Translate complex tech concepts into impactful marketing messages and value propositions that resonate with diverse audiences.

AI Adoption & Implementation

• • Assess opportunities for integrating AI tools and processes (e.g., marketing automation, chatbots, data analytics) into marketing campaigns and workflows.
  • Serve as an internal consultant on AI trends and best practices, providing recommendations to optimize team performance and efficiency.
  • Leverage generative and agentic AI to improve quality, speed, and focus for marketing programs

Media Buying & Campaign Management

• • Plan and manage digital media buying activities across multiple platforms (e.g., display, search, social), ensuring campaigns meet KPIs within budget.)
  • Collaborate with external agencies or internal teams to negotiate media buys and monitor campaign performance.

Executive Presence, Collaboration, & Stakeholder Alignment

• • Understand the perspectives and priorities of executive leaders, managing up and influencing their thinking internally, with clients, and with prospects.
  • Active listening, empathy, competitive drive, and persuasiveness will be success-drivers.
  • Support senior leadership in business development pitches, client presentations, and workshops.
  • Provide strategic input for new business proposals, working closely with sales and project teams to scope and pitch digital solutions.
  • Balance multiple short- and longer-term projects simultaneously, assuming focus will regularly be split between 4-6 opportunities at any given time across various sectors/client programs.
  • Adept at collaborating with diverse teams, influencing stakeholders, and driving results without direct authority.
  • Adaptable mindset to thrive in a fast-paced environment with shifting priorities.
  • Enthusiasm for staying ahead of emerging digital trends, particularly within AI and tech marketing

Project & Client Work Balance

• • Dedicate approximately 50% of work time to ongoing clients, delivering high-quality marketing tactics and measurable results.
  • Allocate the remaining 50% of time to support new business development and special marketing initiatives, contributing fresh ideas and data-backed strategies, often acting as the sole marketing SME on larger cross-functional teams

Qualifications

• Education & Experience
• 5-7 years of professional experience in digital marketing, with some B2B and tech-focus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Prior hands-on experience implementing AI-driven solutions.
• Technical & Marketing Skills
• Familiarity with media buying best practices, campaign optimization, and analytics.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), social listening and operations tools (eg Sprinklr, Talkwalker) and web analytics (e.g., Google Analytics).
• Basic understanding of AI/ML technologies as they relate to marketing performance and personalization.

If you’re excited about leveraging AI, digital media, and cross-functional collaboration in a B2B/tech marketing environment, we’d love to hear from you. Apply now to join our team and help shape the future of digital marketing initiatives for our clients and new business ventures.

Compensation Range:  $120,000 - $135,000

This compensation range is indicative of the role. Compensation offered is on the basis of evaluation during interview process, the candidates range and depth of experience, business and market financials and internal pay parity.

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