Senior Product Manager - Subscriptions

ABOUT THE TEAM:

You’re an experienced Product Manager with a broad skill set—driven, analytical, and strategic—with a customer focus and strong problem-solving skills.

You’ll be responsible for our Membership Plans in multiple markets. This is an exciting opportunity to shape the future of how we structure, package, and deliver value to our members as we continue to scale. You’ll drive the vision for our subscription offerings, ensuring they are flexible, competitive, and aligned with member needs.

You’ll be working across the business with multiple stakeholders to optimise and enhance our subscription experience. This includes defining and refining subscription tiers, benefits, and pricing models while ensuring seamless lifecycle management—from sign-up and upgrades to renewals and cancellations.

You’ll be joining a team of Product Managers within our Member Engagement Marketing (MEM) group, which is responsible for driving engagement, retention, and long-term member value. Our Subscription Plans are at the heart of this, ensuring that members clearly understand and experience the full value of their Tide membership. You’ll collaborate closely with our Billing, Payments, Marketing, Data, and Finance teams to create a frictionless, transparent, and engaging subscription journey—one that goes beyond the typical Membership experience and delivers long-term member satisfaction.

ABOUT THE ROLE:

• Defining the vision and strategy for the future of Tide’s Subscriptions platform, working alongside our Business teams and collaborating across all product areas to deliver a seamless and engaging subscription experience.
• Continuously prioritising the product backlog and working closely with the Engineering team to enhance the full subscription lifecycle; from sign-up and upgrades to renewals and cancellations.
• Improving ways of working and day-to-day processes to ensure multiple stakeholders are aligned on complex subscription management challenges, including pricing, bundling, and benefit delivery.
• Monitoring, owning, and understanding KPIs related to subscriptions and member engagement, making data-driven decisions and recommendations to enhance retention and drive long-term value.
• Leading creative solutions to make Tide’s subscription experience a true USP, collaborating with UX and Design to develop innovative features that go beyond standard SaaS models.

WHAT WE ARE LOOKING FOR:

• You have several years of experience as a Product Manager, ideally focusing on Subscriptions, Memberships, or Product-led growth features.
• You are a confident problem solver, with strong logic and reasoning skills.
• You’re comfortable working with legal and finance stakeholders to ensure our subscription models are compliant with regulatory requirements.
• You’re data-driven, using insights to prioritise future enhancements.
• You have a strong understanding of the business market and its unique subscription needs.
• You think with a customer-centric mindset, always looking to deliver exceptional user experiences that drive engagement and retention.
• You can bridge the gap between business stakeholders and technical teams, working effectively with technical product requirements.
• You have a proven ability to develop global solutions that can be adapted to incorporate local market requirements and ensure their success.
• You have experience working across multiple engineering teams, managing and understanding technical requirements.
• You have some experience working in a start-up, scale-up, or a fast-paced, dynamic environment.

WHAT YOU’LL GET IN RETURN:

• MELP - flexible benefit app (50 EUR per month accruing - does not include Health Insurance)
• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Parental Leave days (according to statutory)
• Family-Friendly Leave (according to statutory + extended from Tide)
• Personal L&D budget in the amount of 500 EUR per year
• Mental wellbeing platform Plumm
• WFH equipment allowance
• Sabbatical Leave
• Share options
• Team Events

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