Offer summary

Qualifications:

Proficiency in Salesforce Marketing Cloud and experience with NPSP and Journey Builder., Knowledge of SQL, HTML, and CSS, along with an understanding of nonprofit data models., Salesforce Marketing Cloud Email Specialist Certification is required; additional certifications are preferred., Strong data analysis, project management skills, and a collaborative, mission-driven mindset..

Key responsabilities:

Design and manage automated communication journeys and engagement campaigns.

Build and maintain data structures, manage communication preferences, and create dynamic content.

Monitor engagement metrics, create impact reports, and optimize communication strategies based on performance data.

Manage SFMC and NPSP configurations, ensure data privacy, and provide training to team members.

Job description

Job Overview
We seek a Marketing Cloud Specialist to develop and implement engagement strategies for our nonprofit client using Salesforce Marketing Cloud (SFMC). You'll design communication journeys, manage outreach campaigns, and optimize engagement while supporting mission-driven objectives through Non-Profit Salesforce Platform (NPSP).

Core Responsibilities

Journey and Campaign Management

Design automated communication journeys using Journey Builder
Create engagement campaigns for programs and initiatives
Develop automation flows for personalized communications
Configure engagement paths based on interaction patterns
Integrate mobile and social components for community engagement

Data Management and Personalization

Build and maintain data structures in NPSP
Manage communication preferences and engagement history
Create dynamic content based on audience segments
Configure multi-channel messaging strategies

Content and Analytics

Design responsive templates for digital communications
Develop impact stories and mission-focused content
Monitor engagement metrics and response patterns
Create impact reports for stakeholders
Optimize journeys based on performance data

Technical Administration

Manage SFMC and NPSP configuration
Ensure data privacy and compliance
Document processes and workflows
Provide system training to team members
Maintain platform stability and integrations

Required Qualifications

Technical Skills

Proficiency in Salesforce Marketing Cloud
Experience with NPSP and Journey Builder
SQL capabilities
HTML and CSS knowledge
Understanding of nonprofit data models

Certifications

Salesforce Marketing Cloud Email Specialist Certification
Preferred: Marketing Cloud Consultant Certification or Nonprofit Cloud Consultant Certification

Professional Skills