Offer summary

Qualifications:

Proven track record in field marketing and tradeshow management., Exceptional leadership and collaboration skills., Ability to develop and implement comprehensive marketing strategies., Strong analytical skills to assess campaign performance and ROI..

Key responsabilities:

Develop and implement field marketing strategies to drive demand and generate leads.

Collaborate with sales and partner teams to align marketing activities with business goals.

Plan and execute localized marketing events and trade shows to engage customers.

Analyze campaign performance and refine strategies based on data-driven insights.

Job description

Short facts about us:

We are a global remote-first team of 100+ people on 4 continents and in 10+ countries.
We have been protecting our clients since 2014.
The company has raised over $10M in investments.
More than 200 customers around the world, including Fortune 500, Nasdaq, and high-growth startups choose Wallarm to protect their API and web applications.
The company passed Y Combinator, the most prestigious incubator in Silicon Valley, from which Dropbox, Stripe, Docker, etc. came out.

Our product:

Wallarm API security solutions provide proven performance to support innovative companies serving millions of users and billions of API requests per month. Hundreds of Security and DevOps teams globally use Wallarm daily to:

Discover. See every asset across your entire attack surface—from cloud environments to every API endpoint with auto-discovery capabilities.
Protect. A single suite that goes beyond OWASP Top 10 for full coverage for API specific threats, account takeover, malicious bots, L7 DDoS, and more.
Respond. Streamline incident response with complete visibility, smart triggers, and active threat verification.
Test. Automate security testing of your APIs and web assets. Prioritize remediation for every asset, in every environment.

About this opportunity:

We are seeking a dynamic and results-driven Head of Field Marketing to lead our regional marketing efforts and drive customer engagement. This pivotal role will involve designing, implementing, and optimizing field marketing strategies that align with our business goals and build strong connections with our target audience.

The ideal candidate has a proven track record in marketing at tradeshows and field marketing, thrives in fast-paced environments, and demonstrates exceptional leadership and collaboration skills.

In this role, you will:

Develop and implement comprehensive field marketing strategies to drive demand, generate leads, and increase brand awareness within the target market.
Collaborate with partner and sales teams to align marketing activities with business goals and ensure successful execution of campaigns.
Plan and execute localized marketing events, trade shows, and other field activities to engage potential customers and partners.
Create and manage budgets for field marketing initiatives, ensuring cost-effective use of resources and measurable ROI.
Analyze and report on the performance of field marketing campaigns, using data-driven insights to refine strategies and improve outcomes.
Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
Stay up-to-date with industry trends and best practices, continuously seeking new opportunities to enhance marketing efforts.

Required profile