Offer summary

Qualifications:

Minimum of a Bachelor's degree in Marketing and/or Communications or equivalent experience., 3-5+ years of experience in digital campaign setup and management., Strong understanding of website layout and creative design for audience targeting., Experience in clinical trials and drug development is preferred..

Key responsabilities:

Liaising with the marketing team to formulate digital outreach strategies for patient recruitment.

Creating and launching optimized advertising materials and campaigns across online channels.

Monitoring and optimizing digital marketing campaign performance against goals such as ROI and KPIs.

Assisting in planning and maintaining the company's presence on social media platforms.

Job description

Sr Digital Marketing Associate - Patient Recruitment

ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development

US: Remote

Role Profile:

Strong understanding of impactful website layout and creative design to enhance audience targeting
Liaising with marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
Assisting in creating patient recruitment advertising materials as well as supporting the Ethics Committee submission for advertising materials
Launching optimized adverts through online channels to drive patient recruitment for current studies as well as increase company and brand awareness
Running global digital campaigns for different audiences
Responsible for producing reports and recommendations concerning current and future marketing and recruitment strategies
Monitoring and optimizing the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
Liaising with study leads on study start-up requirements and during the study enrolment in order to deliver against randomization target
Assisting in planning, implementing, and monitoring the ongoing company presence on social media platforms
Assisting in creating high quality marketing materials including but not limited to posters, leaflets, brochures and booklets
Liaising with media agencies and external vendors to support patient recruitment initiatives
Potential overflow work related to graphic design & advert development

Experience:

Minimum of a Bachelor's degree or equivalent, preference in Marketing and/or Communications
3-5+ years digital campaign set up & management experience
Experience in clinical trials and drug development space preferred

#LI-SB4

#LI-Remote

What ICON can offer you:

Our success depends on the quality of our people. That’s why we’ve made it a priority to build a diverse culture that rewards high performance and nurtures talent.

In addition to your competitive salary, ICON offers a range of additional benefits. Our benefits are designed to be competitive within each country and are focused on well-being and work life balance opportunities for you and your family.

Our benefits examples include:

Various annual leave entitlements
A range of health insurance offerings to suit you and your family’s needs.
Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
Global Employee Assistance Programme, TELUS Health, offering 24-hour access to a global network of over 80,000 independent specialised professionals who are there to support you and your family’s well-being.
Life assurance
Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidised travel passes, health assessments, among others.

Visit our careers site to read more about the benefits ICON offers.

At ICON, diversity, inclusion & belonging are fundamental to our culture and values. Our rich diversity makes us more innovative which helps us better serve our people, patients, customers, and our communities. We're proud of our diverse workforce and the work we’ve done to become a more inclusive organisation. We’re dedicated to providing an inclusive and accessible environment for all candidates. ICON is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know or submit a request here.

Interested in the role, but unsure if you meet all of the requirements? We would encourage you to apply regardless – there’s every chance you’re exactly what we’re looking for here at ICON whether it is for this or other roles.

Are you a current ICON Employee? Please click here to apply

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