Senior Director, Campaign Operations

Title: Senior Director, Campaign Operations
Direct Manager Title: VP, Performance Marketing

The Role 
The role of the Senior Director, Campaign Operations is to manage and continue to grow the Campaign Operations team. The team consists of 3 “pods” that you will be responsible for, with direct management over a team of 3 people and an org including approximately 20 people overseeing 100+ clients. The focus of each team is to serve Healthcare Systems, Behavioral Health Centers and Senior Living Communities. You will ensure the Campaign Ops team runs smoothly as structure and roles continue to be developed.

This position has a linear relationship to other Director-level leaders in Performance Marketing and works collaboratively as a team, providing support, input, back up and leadership.

What You’ll Do

• Team Communication & Education
  • Communicate department information and participate in rollout of company and department initiatives
  • Lead team meetings with direct reports to go over important information for the week, ensuring correct messaging is communicated
  • Participate in monthly department call to share information, updates and success stories with the department
  • Exhibit a passion for leadership, coaching, mentoring and management, and be committed to learning, growth and development in this area
  • Develop forums for training and growth opportunities, such as for campaign optimizations, specialties, service lines and client interactions. Establish a more open dialogue/sharing of information amongst pods and team members.
• Department Efficiencies
  • Collaborate with the VP, Performance Marketing and direct reports to define roles and responsibilities for areas within the Paid Performance Marketing team. Communicate and educate teams on roles and clarify for better organizational structure.
  • Continue to increase scalability and efficiencies within the teams and structures; streamline processes and procedures
  • Be the champion for your team for rollouts of new processes that will better serve our clients and help us gain efficiencies. Areas of continued improvement include budget management/tracking as well as monthly reporting. Each of these workstreams has WIP proprietary tools that will need to be adopted and monitored.
• Team Member & Client Transitions
  • Oversee client or team member movement and transitions when necessary
  • Brainstorm staffing solutions when needed
  • Think proactively about future staffing or client needs
  • Create transition plans or work with direct reports to ensure smooth transitions
  • Oversee transitions to ensure timing stays on track; communicate any delays
• Strategic Planning
  • Constructively participate in leadership discussions, strategy and planning to further drive the organization forward
  • Support leadership in company direction, directives, rollouts, communication and objectives
• New Hires & Onboarding
  • Participate in hiring process: interviewing, vetting candidates and collaborating to select the best hires
  • Supervise the onboarding process of new team members
  • Collaborate with training managers to ensure set-up of team-member shadowing/mentorship and monitor training process
• Employee Management
  • Conduct employee reviews, performance plans (if needed), crucial conversations and other standard manager tasks
  • Participate in weekly 1:1 meetings with direct reports for performance and development purposes, with documentation of conversations, issues and to-dos
  • Manage progressive discipline process if needed, including extensive performance documentation and creation. Monitor and follow through on performance improvement plans.
  • Approve time off requests, client visits, travel, conference opportunities for all direct reports; ensure adequate client and team coverage during PTO
  • Encourage others to resolve conflict directly as a first step, get involved when necessary
• New Client Onboarding
  • Oversee distribution of new client accounts to best allocate resources amongst the Campaign Operations team
  • Collaborate with Digital Program Directors and Client Leads to ensure streamlined process, communication and onboarding for new client accounts and projects with team members

Ideal Qualifications

• Bachelor's degree or equivalent experience required
• 5-10 years’ experience with Google Ads, Analytics, Meta, Bing, LinkedIn, various programmatic vendors and other relevant ad and call tracking platforms 
• Experience with managing a team, including entry level to management level employees
• Proven competence with digital marketing channel strategy and implementation, as well as data-driven insights and recommendations
• High-level expertise on tracking tags implementation and troubleshooting

Nice to Have

• Experience working with healthcare clients

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: Performance Marketing/Media/CoGs

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