Offer summary

Qualifications:

Proven experience in digital marketing and lead generation., Strong background in Google Ads, Facebook Ads, and email marketing., Experience in website management and content strategy., Excellent communication skills and a strong brand-building mindset..

Key responsabilities:

Develop and execute marketing campaigns to drive inbound leads.

Manage and optimize Google Ads and Facebook Ads for high ROI.

Create and manage blog content and landing pages to engage customers.

Monitor and report on marketing performance metrics for optimization.

Job description

Job Title: Digital Marketing Manager
Location: Remote (EST Time Zone)
Salary Range: up to 2500 USD

Work Schedule: Monday - Friday,9:00 AM to 5:30 PM (EST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

Sagan represents a growing leader in HVAC and plumbing services, dedicated to delivering high-quality solutions to homeowners and businesses. The team values innovation, customer engagement, and data-driven marketing strategies to drive business growth.

Position Overview:

Were looking for a Digital Marketing Manager to lead generation efforts, optimize digital marketing campaigns, and strengthen brand presence. This role is ideal for someone with a strategic mindset, experience in paid advertising, and the ability to create high-performing marketing campaigns.

Key Responsibilities:

Lead Generation & Digital Marketing:

Develop and execute marketing campaigns to drive inbound leads for HVAC and plumbing services.
Manage and optimize Google Ads and Facebook Ads to ensure high ROI and conversion rates.
Implement SEO strategies to improve search rankings and organic traffic.
Track and analyze lead performance data, making real-time adjustments for optimization.

Website & Content Management:

Ensure the company website is optimized for SEO and user experience.
Create and manage blog content, landing pages, and service pages to engage potential customers.
Develop email marketing campaigns to nurture leads and increase conversions.

Brand Awareness & Community Engagement:

Strengthen the companys brand presence through social media marketing and reputation management.
Respond to customer reviews and inquiries on platforms like Google My Business and Facebook.
Develop and execute local marketing initiatives to enhance community engagement and referrals.

Performance Tracking & Optimization:

Monitor and report on marketing performance metrics such as CTR, conversion rates, and ROI.
Continuously test and refine marketing campaigns to improve efficiency and cost-effectiveness.

Collaboration & Strategy:

Work closely with the leadership team to align marketing efforts with business growth goals.
Identify new opportunities for market expansion, partnerships, and customer engagement.
Stay up to date on industry trends and competitor strategies.

Qualifications:

Proven experience in digital marketing, lead generation, and SEO.
Strong background in Google Ads, Facebook Ads, and email marketing.
Experience in website management and content strategy to drive conversions.
Ability to analyze marketing performance metrics and make data-driven decisions.
Excellent communication skills with a strong brand-building mindset.
Highly organized, self-motivated, and able to manage multiple projects independently.

Nice-to-Haves:

Proficiency with ServiceTitan.
Experience in marketing for a home service business (HVAC, plumbing, etc.).

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and an introductory video in English format.

Required profile