Offer summary

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field., 3+ years of experience in digital content strategy or e-commerce., Strong organizational skills with exceptional attention to detail., Experience with content management systems and digital analytics tools..

Key responsabilities:

Develop and execute content strategies aligned with digital business goals.

Create content segmentation strategies for targeted customer groups.

Conduct competitive analysis to inform content trends and best practices.

Manage sitewide operational messages and coordinate weekly site preview testing meetings.

Job description

SENIOR DIGITAL CONTENT SPECIALIST

General Summary:

The Senior Digital Content Specialist is responsible for executing and optimizing content strategies to support broader digital business goals and enhance the customer experience on dsw.com. This role is accountable for owning and executing key focus areas, ensuring quality and accuracy across site content while collaborating with cross-functional teams to deliver seamless and engaging experiences. The Senior Digital Content Specialist contributes to seasonal and operational excellence by developing optimized content strategies and maintaining site standards.

Reports to: Manager, Digital Content

Essential Duties and Responsibilities:

· Develop, brief, and build content strategies that align with broader digital business goals and strategies.

· Create and execute content segmentation strategies tailored to specific customer groups or

initiatives.

· Periodically write or edit messaging/editorial copy based on digital business needs (Aligning

with marketing brand guidelines and best practices).

· Conduct competitive monitoring and analysis to stay informed on relevant messaging trends

and best practices.

· Support in executing site content updates using the content management system (CMS).

· Support in validating that all content is consistently executed across all platforms and adheres

to standards and guidelines.

· Support with QA/Validation testing.

· Partner with technical and digital teams to implement new functionalities and support content

updates for major projects and sprints.

· Responsible for strategizing and maintaining assets and experiences tied back to seasonal

campaigns and business goals.

· Responsible for all sitewide operational and promotional messages as well as managing and

coordinating weekly site preview testing meetings.

· Support the workflow of tasks for our broader digital business and marketing initiatives using

AirTable

Required Skills and Competencies:

Required Skills:

· Strong organizational skills with exceptional attention to detail.

· Content and/or production brief writing experience

· Experience with content management systems and DAM tools (Bynder and Strapi a plus)

· Experience writing and/or editing digital content for retail or fashion websites, directional

understanding of SEO keyword strategies a plus.

· Experience with workflow platforms (Miro and Airtable a plus)

· Strong analytical and problem-solving skills, with the ability to derive insights from data.

· Excellent communication and collaboration skills, with a demonstrated ability to work across

multiple disciplines.

· Ability to thrive in a fast-paced, dynamic environment and manage multiple tasks

simultaneously.

· Proficiency in Adobe Creative Suite and other digital tools is a plus.

Competencies

SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.

WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.

GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.

Qualifications Experience:

Minimum Experience:

· 3+ years of experience in digital content strategy, e-commerce, or related fields.

· Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook)

· Experience with Content Management System (CMS) tools

· Experience with Workflow & Briefing Tools

· Omniture, Adobe Analytics or Google Analytics experience ·

Preferred Qualifications:

· Experience with e-commerce platforms, CMS tools, and SEO strategies.

· Familiarity with competitive analysis techniques and messaging trends.

Minimum Education:

· Bachelor’s degree in Marketing, Business Administration, or a related field.