Marketing Manager - Member Engagement

Summary of Position

The Manager, Member Engagement, will shape marketing strategy and execution for Teladoc Health's member base. As part of the Engagement & Retention team, this role involves collaborating with internal teams to create and execute strategies that drive member engagement, loyalty, and satisfaction across Teladoc Health’s products and services.

The Manager will work with Product, Growth Marketing, Strategic Client Marketing, and execution teams to launch campaigns across channels like email, SMS, push notifications, and phone. They will also partner with Data Science teams to design experiments, implement models, and analyze data to optimize campaigns. Regular updates to marketing leadership will be crucial to track progress and KPIs.

The ideal candidate will bring strong communication skills, project management experience, and data-driven analytical abilities, along with a deep understanding of customer behavior. This role thrives in a collaborative, team-oriented environment with a fun, high-energy culture.

Essential Duties and Responsibilities

Consumer Marketing

• Develop and execute member-centric marketing campaigns to drive adoption, utilization, and satisfaction, focusing on clinical outcomes and behavioral change
• Increase awareness and adoption of Teladoc Health services, using data-driven strategies to boost engagement and retention
• Test and implement new marketing tactics tailored to member segments to enhance engagement and loyalty

Collaboration

• Serve as a marketing subject matter expert for the owned lifecycle, providing strategic insights and guidance to internal stakeholders
• Build and maintain strong relationships with cross-functional teams to ensure smooth campaign execution and keep the organization updated on key initiatives, timelines, and progress
• Collaborate with Data Science to design experiments, implement models, and analyze data to optimize campaign

Insights and Analytics

• Lead monthly reporting and performance reviews, analyzing trends, identifying challenges, and offering actionable recommendations to optimize campaigns
• Proactively drive improvements in processes, communication, and campaign execution to achieve marketing goals

Qualifications Expected for Position

• Bachelor’s Degree in Marketing, Business, or a related field
• 5+ years of consumer marketing experience required, preferably in B2C or B2B2C
• Proven track record of driving growth with set targets and timelines, meeting measurable marketing goals
• Strong analytical and problem-solving skills with the ability to analyze data and make data-driven decisions (Excel, Tableau, or similar tools)
• Experience executing multi-channel campaigns across email required, SMS, push notifications, direct mail, and phone preferred
• Exceptional stakeholder management skills with the ability to collaborate effectively across teams
• Excellent written, verbal, and interpersonal communication skills
• Experience developing and executing strategic marketing plans in collaboration with creative teams
• Strong project management skills with the ability to prioritize and manage multiple campaigns in a fast-paced environment
• Positive attitude and passion for improving healthcare access, with a customer-centric focus on member engagement and satisfaction

The base salary range for this position is $90,000- $105,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here Teladoc Health Benefits 2025. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.