Digital Marketing Manager

Our Journey at Keep

At Keep, we embarked on a mission with a powerful question: Why hasn't the banking experience caught up with the rapid pace of technology?

This continues to fuel our passion for reshaping the Canadian fintech landscape. We provide businesses with a comprehensive suite of cross-border banking services, offering everything from credit cards to deposit accounts, currency conversions, and revenue financing.

With a team of seasoned global startup veterans with successful exits, Keep is committed to leading the charge as Canada's next-generation fintech institution. Backed by VCs in the fintech sector, we're racing ahead, expanding our reach and impact like never before.

About the Role:

Join Keep as a Digital Marketing Manager, where your strategic thinking and data-driven approach will be key to refining our market positioning and driving growth. You'll lead rigorous testing, experimentation, and analysis to shape our brand narrative, optimize customer engagement, and navigate the evolving fintech landscape with agility and insight.

Beyond execution, this role demands strong leadership. You’ll lead and develop a high-performing team, fostering collaboration, innovation, and accountability. Your leadership will be key in mentoring talent, optimizing workflows, and driving results in a fast-paced, data-driven environment.

• Developing and executing marketing strategies using a rigorous, experiment-driven approach.

• Leading and mentoring the marketing team, setting clear goals, providing feedback, and ensuring alignment with business objectives.

• Collaborating with other departments ensures a cohesive and integrated approach to customer communications and brand representation.

• Breaking down hypotheses and structuring experiments to validate or refine them, ensuring decisions are data-backed.

• Deeply understanding our Ideal Customer Profile (ICP) and leveraging brand marketing experience to refine our messaging.

• Writing creative briefs that clearly articulate hypotheses, testing methodologies, and expected learnings.

• Owning the full marketing funnel—customer acquisition, engagement, and retention.

• Leveraging performance marketing techniques (SEO, SEM, paid ads, content marketing) to drive measurable results.

• Advising on marketing aspects of new product launches, service offerings, or business ventures.

• Staying ahead of industry trends and applying best practices from top-tier marketing organizations.

Who You Are:

• You have extensive experience in marketing, ideally within the financial services or fintech industry.

• You have a deep understanding of ICP development and brand positioning.

• You know how to write compelling creative briefs that clearly define the problem, hypothesis, and expected outcome.

• You’re comfortable running experiments across multiple channels and iterating quickly based on insights.

• You have experience working hands-on with performance marketing, content marketing, and data analytics tools.

• Operating marketing as a system, continuously improving processes, tools, and execution strategies.

• You have demonstrated leadership and team management skills, with the ability to inspire and collaborate effectively across various departments.

Why You Should be Excited About This Role:

• Drive Innovation: As the leading figure in our marketing department, you'll be at the forefront of defining and executing innovative marketing strategies, playing a key role in the growth and evolution of our brand.

• Make a Significant Impact: In the rapidly changing fintech landscape, your role is key to shaping our brand identity and market presence, directly influencing our company's success and customer engagement.

• Professional Growth: Thrive in a dynamic startup environment that values creativity and innovation, offering you rapid professional development and the chance to become a pivotal player in the marketing realm.

• Set Industry Standards: Your expertise and forward-thinking approach in marketing will set new benchmarks, positioning our company as a leader in the fintech industry and beyond.

Why Join Keep?

• We're obsessed with investing in data-driven solutions and cutting-edge technologies.

• Be a part of a team that's rewriting the playbook for the Canadian fintech industry.

• Data is the fuel for our growth engine, and you'll be in the driver's seat shaping our data strategies.

• Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance.

• Help us bring modern banking solutions to businesses, reshaping the banking experience for our customers.

Why This Might Not Be a Good Fit:

• If you're a stickler for a highly structured environment with constant hand-holding, you might find our culture of autonomy and trust a bit different.

• If you're more of a slow-and-steady-wins-the-race kind of person, our fast-paced, dynamic environment might be a bit of a rollercoaster.

• Given the nature of our industry and our rapid growth, ambiguity, and uncertainty are all part of the ride. If you prefer clear-cut structures or roles, you might find our dynamic environment a bit too adventurous.

• Collaboration is the heartbeat of Keep, and if you prefer to work in your own little bubble without engaging with the wider team, you might find our approach to teamwork a tad unconventional.

What’s the Interview Process Like?

1. Initial People Screening to understand your experience and ensure a cultural fit.

2. Call with Thomas, our amazing Ops Lead

3. Get on a call with Oliver, our CEO, and Co-Founder of Keep

4. Dive into an Exercise and Presentation, where you'll showcase your skills through a comprehensive project.

5. References.

6. Offer.

Want to Learn More?

Head over to our webpage to discover more about us. Take a peek at our Glassdoor profile to see what our Keepers are saying, and stay tuned for exciting updates on our LinkedIn page and learn about our values and benefits on our career page.

Commitment to Diversity and Inclusion

Keep provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.