Senior Director, Away from Home - Mexico - COSTA

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Job Description Summary:

• Lead Away from Home (AFH) business with franchise partner (s)  - initially with current platforms and stores and as we build additional AFH customer pilots/expansion in the future.
• End-to-end ownership of the Mexico Franchise Retail strategy across existing markets (plus New Markets that are transferred once contracts signed)
• To lead and manage all elements of the Costa Coffee business within Mexico Franchise Retail and ensure that Costa Franchising Standards are implemented
• Responsible for ensuring the successful launch of coffee shops in Mexico adhering to all brand & company standards
• Responsible for working with global COE and partner to develop and manage F&B menu including managing F&B manager
• Responsible for driving sales growth and LFL sales with Santa Clara
• Accelerate store growth of existing MEX business via achievement of NSO targets.
• Management of poor performing franchisees through SMART action planning and taking action on failure to achieve plans
• Drive LfL growth of sales through transaction and ATV improvement consistent with our franchise profitability goals.
• Drive profitability of our franchise system through business / commercial model changes and new asset types to facilitate the above.
• Take ownership and accountability for operational standards across our retail store network.
• Work with local franchise GMs to engage and build locally relevant strategies for each country / partner.
• Work with Mexico GM, Americas Managing Director, Global Retail Platform team & Europe Head of Franchise Excellence to explore opportunities in creating and testing new formats using data and analysis that represent the franchisee
• Working closely with franchise partners to support delivery of Costa global brand standards and guest experiences across all markets
• Ensure appropriate and robust processes are in place with defined KPIs to monitor franchisee performance against objectives.
• Prioritising strategic commercial objectives to secure commercial advantage over competitors

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.