Website Content Specialist (Tech)

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

About the role:

JOB TITLE: Content Specialist

LOCATION: Full Remote

TYPE OF CONTRACT: Permanent

SALARY RANGE: 30-35K

We're looking for a Content Specialist with experience in creating and managing website content. The ideal candidate has excellent writing skills and the ability to adapt to different style and the specific WeRoad's tones of voice. You will collaborate with the Content Designer and the UX & Designer team to develop content that optimized both user experience (UX) and SEO performance.
Additionally, you will collaborate with the Content Designer to manage translation teams across five countries, including both internal resources and external freelancers, ensuring high-quality localized content delivery. This role requires a mix of creative and organizational skills, attention to detail, and a strong command of the English language.

What you’ll do:

• Write, adapt, and optimize content for websites, emails, and page templates, ensuring alignment with the brand's tone of voice

• Collaborate with the Content Designer to create content that adheres to UX standards and SEO best practices

• Adapt content to predefined layouts, maintaining visual consistency and functionality

• Select, curate and optimize images for web use, ensuring alignment with brand guidelines

• Organize and oversee workflows for complex projects with multiple deadlines, coordinating tasks to ensure timely delivery

• Manage translation teams (internal and freelance) across five countries, monitoring progress, quality, and adherence to deadlines

• Review translated content for linguistic accuracy and consistency with brand standards

• Communicate effectively with international teams, providing clear instructions and feedback on projects

What we are looking for:

• Proven experience in copywriting, or website content management, or content localization, or similar roles

• Proficiency in both Italian and English (written and spoken, at least C1)

• SEO and UX expertise: Strong understanding of SEO best practices and user experience principles for digital content

• Organizational skills: Proven ability to manage complex projects, meet deadlines, and coordinate multiple workflows

• Technical skills: Familiarity with CMS platforms (e.g., WordPress) and tools for image management and web optimization

• Soft skills: Strong aesthetic sense, attention to detail, and ability to collaborate effectively within a team

• Great time and workload management

  • A proactive attitude and passion to get involved. You’ll need to feel comfortable to take the reins and get stuck in without being asked

  • A ‘make it happen’ approach. You enjoy a fast-paced and dynamic environment

Nice to have:

• Experience with localization processes and tools

• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance

• Knowledge of additional languages

• Experience working in an international, cross-functional environment

• Background in managing content for e-commerce or similar digital platforms

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.

• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.

• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer

• A free WeRoad trip every year – Choose your dream destination… or travel even more as a Travel Coordinator.

• Opportunities to learn – We invest in your growth with training and learning opportunities.

• Best-in-class benefits – Generous parental leave, wedding & baby bonus

• Unlimited holiday – You are a master of your own time. And your birthday? Take a half-day off, always.

• Fun – Team events, meet-ups, and unforgettable moments.

Ready to apply?

The selection process will consist of:

• introductory call with P&C

• Case Study 

• Second technical interview

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send your application regardless.