Senior Product Marketing Manager

EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace. As we continue to set the standard in compliance solutions, our vision extends far beyond training—we aim to partner with thousands of organizations to reduce employee risk and foster a more inclusive and secure environment for all.

With world-class customer reviews—boasting a 96% rating on G2 from over 100 reviews—and industry-leading NPS and Customer Satisfaction scores, EasyLlama is proud to have earned the trust of over 5,000 clients, including brands like Shake Shack, WeightWatchers, Sephora, JiffyLube, and Y Combinator. Our mobile-friendly platform delivers on-demand, self-paced, and bite-sized solutions that meet employees where they are, increasing engagement and retention.

At EasyLlama, we are not just transforming compliance training—we are challenging the status quo. We have a strong culture of collaboration, innovation, and getting things done.

About the Role

We are seeking an innovative and results-driven Product Marketer to lead the marketing strategy for our workplace training content and learning management system (LMS) platform.

This role requires a mix of strategic thinking, data-driven decision-making, and hands-on execution to ensure our ecosystem of products, content, and service solutions reach the right audiences, with the right positioning and messaging.

With deep expertise in SaaS marketing, demand generation, and data-driven storytelling, you will craft and execute powerful go-to-market (GTM) strategies that expand reach and awareness, adoption, and inspire long-term customer loyalty.

Your ability to craft compelling positioning, enablement collateral, and multi-channel campaigns will ensure our products reach the right audiences with precision and impact.

As a strategic partner to Product Management, Sales, Customer Success, and Executive Leadership, you will drive performance marketing, optimize the customer journey, and empower teams with the insights and strategies needed to drive customer engagement and retention. This is an opportunity to redefine how businesses and learners connect with workplace training, ensuring our platform remains at the forefront of innovation well beyond 2025.

Key Responsibilities

Go-to-Market Strategy & Execution

• Develop and execute winning GTM strategies for innovative digital workplace training products and experiences, ensuring alignment with customer needs and evolving market trends.

• Partner with Product Management, Sales, and Customer Success to craft the strategic “why” behind the product, and then own resonant positioning, messaging, and competitive differentiation.

• Define and drive product launch plans, ensuring seamless execution across all marketing channels (email, social media, paid ads, partnerships, events, etc.).

• Work closely with Product Management to understand product features and translate them into clear, compelling marketing collateral.

• Partner with demand gen and customer marketing to create and execute targeted integrated revenue campaigns.

• Design and craft value-based messaging frameworks and enablement material for the entire EasyLlama product suite, empowering Sales and CX teams with the right product information and education. Proactively conduct workshops that facilitate cross-functional discussion aligned to these frameworks and key positioning criteria.

• Identify and develop strategic product-focused content marketing initiatives, such as whitepapers, case studies, and webinars, to drive awareness and lead generation.

Data-Driven Decision Making

• Partner holistically with Product Management to leverage customer insights, feedback, and product usage data to refine and optimize messaging and marketing campaigns.

Customer Engagement & Retention

• Proactively collaborate with Customer Success to develop and execute customer education initiatives, and create onboarding and engagement campaigns that drive adoption to ensure users maximize the value of our training content and LMS platform.

• Build and nurture brand advocates through a Customer Advisory Panel and regular product webinars.

Basic Qualifications & Experience

• 5+ years of experience in B2B SaaS product marketing, or growth marketing.

• Proven track record in demand generation, lead nurturing, and customer lifecycle marketing.

• Experience working with advanced performance marketing tools and automation to execute and manage campaigns efficiently.

• Experience interfacing with Sales and Customer Experience platforms, such as Gong, ServiceHub, Vitally, ChurnZero, webinar platforms, etc.

• Experience in learning management systems (LMS), e-learning/online learning platforms, or workplace training industries is a plus.

• Strong data-driven mindset and analytical skills, with expertise in HubSpot, Google Analytics, Metabase, or similar tools.

• Ability to translate complex product features into clear, compelling messaging that resonates and inspires your target audiences.

• Experience working with cross-functional teams, including Product, Sales, and Customer Success.

• Excellent ownership, communication, and stakeholder management skills.

Preferred Qualifications

• Leverage artificial intelligence (AI) to enhance efficiency, personalization, and data-driven decision-making.

• Knowledge of learning technology trends, notably related to AI.

• Familiarity with learning experiences that may fulfill compliance training requirements, such as harassment prevention training, cybersecurity awareness, HIPA compliance, or OSHA.

Why Join Us?

• Lead data-driven marketing efforts for a fast-growing workplace training and LMS platform, while shaping the future of learning technology.

• Work at the intersection of product innovation, marketing strategy, and customer engagement.

• Join a forward-thinking team that values creativity, strategy, and measurable impact.

• Work on an innovative, scalable platform used by the world’s top organizations.

• Competitive compensation, benefits, and tangible opportunities for professional growth.

What to Expect

The interview process at EasyLlama takes about 3 weeks and may include cross-functional stakeholders of the role. Here's what the interview process looks like:

• Recruiter Screen

• Hiring Manager Interview

• Peer Panel

• Assessment with Hiring Manager

• CEO Meet and Greet

How We'll Take Care of You

• $128,000 to $174,000

• Flexible, fully remote environment

• 4 Weeks PTO - Recharging is essential. We respect your time off and encourage it.

• Competitive employer-sponsored health insurances

• 401(k) + company matching

• Professional development reimbursements

• Monthly remote work stipend 

The EasyLlama herd is fully remote, with employees distributed across the US. We are currently hiring in the following approved* states:

AR - Arkansas
CA - California
CO - Colorado
IL - Illinois
MA - Massachusetts
MN - Minnesota
NE - Nebraska
NJ - New Jersey
NY - New York
NC - North Carolina
OH - Ohio
PA - Pennsylvania
TN - Tennessee
TX - Texas
UT - Utah
VA - Virginia
WA - Washington
WI - Wisconsin

*EasyLlama reserves the right to change the list of approved states at anytime.

To ensure the best employee experience, we offer competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to nurture connection!

At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.