Offer summary

Qualifications:

Proven track record in SEM, particularly in B2B technology or data fields., Deep knowledge of Google Ads, Bing Ads, and other PPC platforms., Strong analytical skills for interpreting complex data and optimizing campaigns., Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience..

Key responsabilities:

Develop and manage high-performance paid search campaigns targeting B2B audiences.

Conduct keyword research and implement effective bidding strategies.

Craft ad copy and optimize landing pages to enhance conversion rates.

Monitor and analyze campaign performance while collaborating with SEO and content teams.

Job description

This is a remote position.

Job Highlights:

Contract: Independent Contractor
Scope:

40 hours/week with flexible working hours
Focus on driving targeted traffic and generating high-quality leads for our services
Collaborate with the SEO specialist and other team members for integrated marketing efforts
Provide regular, insightful reports on SEM performance and ROI
Potential for long-term engagement as we expand its digital marketing efforts

Responsibilities

Develop and manage high-performance paid search campaigns for B2B audience
Conduct in-depth keyword research and implement sophisticated bidding strategies
Craft compelling ad copy and optimize landing pages for conversions
Continuously monitor and analyze campaign performance
Collaborate with SEO and content teams for a cohesive search strategy
Manage and optimize campaign budgets for maximum efficiency

Requirements

Proven track record in SEM, with a focus on B2B environments in technology or data-related fields
Deep knowledge of Google Ads, Bing Ads, and other relevant PPC platforms
Strong analytical skills with the ability to interpret complex data
Experience in conversion rate optimization techniques specific to B2B lead generation
Proficiency in managing and optimizing large-scale ad budgets
Understanding of the B2B sales cycle and the role of SEM in nurturing leads
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
Google Ads and/or Bing Ads certifications preferred

Benefits

Independent Contractor Perks:

Permanent work from home
Immediate hiring
Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

ZR_20722_JOB

Required profile