Marketing Automation Specialist (100% Remote)

ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE

Join Our Community of Food People!

This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.

RESPONSIBILITIES  

• Campaign Strategy: Collaborate with the marketing team to develop and implement comprehensive email marketing strategies that align with business objectives and target B2B customers.

• Salesforce Marketing Cloud: Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.

• Content Creation: Work closely with content creators to develop engaging email content, including newsletters, product announcements, event invitations, and more.

• A/B Testing: Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates.

• Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B customer segments, ensuring relevant and personalized content.

• Automation: Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers throughout their journey.

• Data Analysis: Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns for better results.

• Compliance: Stay informed about email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure all email campaigns adhere to legal requirements.

• Reporting: Generate regular reports on email marketing performance and share insights and recommendations with stakeholders.

• Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.

• Other duties as assigned by manager

SUPERVISION:

• N/A

RELATIONSHIPS

• Internal: Work closely with key stakeholders across marketing and creative teams.

WORK ENVIRONMENT (Select one)

• Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.

MINIMUM QUALIFICATIONS

• 3 years of experience in email marketing, preferably in the B2B space.

• Experience in Salesforce Marketing Cloud and other marketing automation tools.

• Strong written and verbal communication skills, with an eye for detail.

• Analytical mindset and the ability to translate data into actionable recommendations.

• Knowledge of B2B marketing best practices and trends.

EDUCATION

• Bachelor's degree in Marketing, Communications, or a related field.

CERTIFICATIONS/TRAINING

• Certification in Salesforce Marketing Cloud is a plus.

LICENSES

• N/A

PREFERRED QUALIFICATIONS

• Experience with HTML and CSS is a plus.

PHYSICAL QUALIFICATIONS

• Standard required physical activities including length of time performing each activity.

Universal pay verbiage:

Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law.  The expected base rate for this role is between $55,000-$90,000

This role will also receive annual incentive plan bonus.​

​Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html.

***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***