Email Marketing Specialist

WHO IS RATEHUB?

We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing;  helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help emailover 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser. 

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

We’re looking for an Email Marketing Specialist to join our growing team (based in downtown Toronto but also open to remote candidates). 

The candidate will be developing & building email marketing campaigns such as newsletters, automated nurturing journeys, promo emails, etc., and executing email marketing strategies to drive lead generation, customer retention, and overall business growth.

They will be part of the marketing team and will work closely with multiple stakeholders including Business Unit Heads, Product Managers, Analytics, Sales, and Engineering teams to define and execute campaigns in Salesforce marketing cloud.

YOUR RESPONSIBILITIES: 

• Plan and manage the execution of email marketing programs within Salesforce marketing cloud including development, campaign setup, scheduling, testing, quality assurance, and deployment.
• Analyze and track email performance KPIs (open rate, click rate, unsub rate, etc.) and other related metrics (conversion rates, revenue generated, etc.) to provide actionable insights for improvement.
• Test different email elements (copy, subject lines, design elements, etc) via  A/B testing  to enhance email templates and improve email KPIs
• Collaborate with other cross-functional teams (Content, Analytics, etc) to ensure smooth execution of marketing campaigns and continued optimization to ensure achievement of email KPI targets.
• Oversee maintenance and growth of subscribed email lists, ensuring compliance with spam regulations and best practices.
• Stay up-to-date on the latest email marketing trends and advocate for continued innovation and expansion of email marketing within the organization

YOUR QUALIFICATIONS:

• Minimum 3 years in Email Marketing and at least one year working with marketing automation
• Experience in building email journeys with Salesforce marketing cloud (required) 
• Proficiency in HTML, CSS, SQL and AMPscript (strongly preferred) for email design and data segmentation.
• Strong analytical skills to interpret campaign data and refine strategies.
• Strong copy-writing skills (ability to create first draft email copy, creative subject lines, etc.)
• Understanding deliverability of email, barriers to making it to the inbox, DNS, IP’s, DKIM, definition of bounce reasons, etc.
• Strong knowledge of CASL

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.