Digital PR Executive

THE COMPANY

We’re rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.

Career.io is dedicated to creating a better landscape for job seekers everywhere. Through our community of career experts and data insights, our brands — TopResume, TopCV, and TopInterview — empower professionals to take control of their careers, tell the best version of their career stories, and reach their full potential. 

We’re committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.

THE ROLE

Career.io is seeking an aspiring Digital PR Executive to join our rapidly growing, dynamic team. The ultimate goal for anyone in this role is to drive more users to our websites in international markets and boost awareness via PR channels. The goal will require supporting the SEO and Digital PR team to help develop PR strategies that will drive awareness and engagement for our suite of brands. 

A successful candidate will work as part of a hard-working, growing Digital PR team, to develop relationships with key media to who you will pitch compelling news flow and stories. We’re looking for someone with creative flair, great communication and writing skills and be driven to get our brands noticed online. 

This is a 100% remote/work-from-home role.

THE KEY RESPONSIBILITIES

• Create digital PR and outreach campaigns to improve our online presence.
• Analyze data to craft newsworthy, compelling stories for campaigns. 
• Build rich media lists, identifying relevant websites, news outlets and journalists.
• Establish and maintain relationships with journalists and other media contacts. 
• Write engaging, on-brand press releases that attract media attention. 
• Support the Digital PR team in the curation of website copy for campaigns. 
• Identify industry trends for reactive PR opportunities.
• Contribute to brainstorming sessions for campaign ideas.
• Use tools like MuckRack, Ahrefs, Google Search Console, and Google Analytics to measure success. 

THE MUST-HAVES

• A university-level degree in Marketing, Journalism, Literature, Creative Writing or a related field.
• Excellent English proficiency (both speaking and writing).
• A natural curiosity for spotting newsworthy trends.
• Strong communication and organisation skills.
• Ability to work with cross-functional teams.
• Experience writing professional emails.
• Experience using Google Sheet/Docs.
• Creative thinker with a problem-solving mindset.
• Authorization to work for any US employer.

THE NICE-TO-HAVES

• 6 months to 1 year’s experience in Traditional or Digital PR.
• Experience in PR, social media or similar specialism.
• Experience conducting press releases.
• A basic understanding of SEO best practices.
• Ability to analyze data and make data-driven decisions.
• Proficiency in multiple languages can be an advantage for international outreach.
• Experience in Canva, Infogram or similar design tools.

If you’re a creative, results-driven individual, we would love to hear from you!

At Career.io, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Career.io is proud to be an Equal Employment Opportunity Employer.

Come join our team. Together, we’ll help others tell their career stories and land their dream jobs.