Digital Marketing Manager

We are seeking a detail-oriented and analytical Digital Marketing Manager who thrives in an execution-focused role. This position is ideal for someone who enjoys managing and optimizing campaigns, analyzing data for insights, and working in a structured environment. The Digital Marketing Manager will play a critical role in ensuring the success of our marketing initiatives by focusing on paid media, SEO, website optimization, and analytics. 

• Company: MSPbots (https://mspbots.ai/)
• Work Hours and Schedule: Semi-flexible, 8 AM – 5 PM CDT (10 PM-7 AM PHT), Fixed rest days (Sat-Sun)
• Work Arrangement: Remote (Philippines)

This role supports the broader marketing strategy by executing and optimizing digital marketing efforts while ensuring accurate tracking, reporting, and ROI measurement. 

Key Responsibilities 

1. Paid Media Management

• Own the strategy, execution, and optimization of paid media campaigns across platforms, including Google Ads, Bing, LinkedIn, Meta, and others.
• Manage budgets for PPC campaigns and ensure spend aligns with ROI goals.
• Conduct A/B testing for ads, landing pages, and messaging to continuously improve campaign performance.

1. SEO Strategy and Execution

• Lead on-page, off-page, and technical SEO strategies to improve organic search rankings and drive traffic.
• Use tools like SEMRush and Google Analytics to monitor performance and identify opportunities for optimization.
• Collaborate with web development teams to ensure website is optimized for SEO best practices.

1. Website Optimization

• Analyze and improve the website’s performance to increase conversion rates and user experience (UX).
• Develop and optimize landing pages, CTAs, and lead forms to align with campaign objectives.
• Conduct regular A/B tests on the website to identify and implement improvements.

1. Campaign Tracking and Analytics

• Set up and manage UTMs, campaign tracking, and reporting for all digital marketing activities.
• Monitor and analyze data from HubSpot, Google Analytics, and other tools to track campaign success and provide actionable insights.
• Build and maintain dashboards to report on KPIs, including lead generation, conversion rates, and ROI.

1. Organic and Paid Social Media

• Plan, execute, and optimize organic and paid social media campaigns, primarily on LinkedIn.
• Develop a content calendar to ensure consistency and engagement with key audiences.
• Monitor performance and adjust strategies to maximize reach and conversions.

Required Skills and Experience 

1. Technical Expertise

• Certification in Google Ads, HubSpot, or other relevant digital marketing tools.
• Advanced knowledge of Google Analytics, SEMRush, and other SEO tools.
• Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and Meta campaigns.

1. Analytical and Detail-Oriented

• Strong ability to analyze data, generate insights, and translate findings into actionable recommendations.
• Ability to implement tracking mechanisms, including UTM creation, and ensure accurate reporting across platforms.

1. Execution-Focused

• Thrives in a structured, task-oriented environment with minimal need for external collaboration.
• Comfortable managing the day-to-day execution of campaigns while ensuring all projects align with broader marketing goals.

1. Creative Problem Solver

• Ability to test and implement innovative strategies for paid media and SEO.
• Skilled at improving website conversion rates through creative and technical solutions.

1. Communication and Collaboration

• Excellent written and verbal communication skills for creating compelling ad copy and reporting results.
• Works well independently but aligns effectively with leadership to support strategy.

Preferred Qualifications: 

• Experience in the IT or MSP industry is a plus.
• Background in UX/UI optimization and A/B testing frameworks.

What’s in it for you?

• Permanent full-time work-from-home position
  
• HMO (reimbursement for $100/mo)
• Life Insurance (reimbursement for $20/mo)
• Reimbursement for Dental-$20 and Vision-$4
• 15 PTO credits in a year (if unused, convertible to cash!)
• Training/Development courses (reimbursement for up to $30)
• US Holiday Pay