Senior Manager, Product Marketing

THE ORGANIZATION

The Entrepreneurs’ Organization (EO) is a high-quality support network of 18,000 business founders and owners in 220 chapters and 80 countries worldwide. EO’s purpose is to move the world forward by unlocking the full potential of entrepreneurs. Since 1987, EO has helped entrepreneurs achieve transformational growth through the power of life-enhancing connections, shared experiences, and collaborative learning. Guided by EO’s core values: trust and respect, thirst for learning, think big, be bold, and together we grow, EO’s international staff collaborates successfully across diverse cultures. As an EO employee, you will gain access to the world’s top experts in entrepreneurship, grow beyond your perceived limits, and make breakthroughs as you refine and realize your personal goals. EO’s competitive total rewards package, flexible work environment, and generous professional development resources are frequently cited as among the most popular benefits of working at EO.

POSITION SUMMARY

The Senior Marketing or Product Marketing will play a key role in driving the success of EO’s products and services by developing and executing marketing strategies that resonate with our members. This role requires a strategic thinker with a strong ability to translate product features into member benefits, ensuring EO’s offerings are positioned effectively in the market.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop clear, compelling, and differentiated messaging that communicates the value of EO’s products and services to current and prospective members. Ensure consistency across all marketing materials and member communications.
• Support the Senior Director of Product Marketing in developing and executing GTM strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure smooth product rollouts and adoption.
• Conduct member surveys, focus groups, and market research to gather insights that inform product development and marketing strategies. Use data to identify member needs and opportunities for product innovation.
• Plan and execute marketing campaigns that promote EO’s products and services. Monitor campaign performance and optimize strategies to achieve key metrics, such as member acquisition, engagement, and satisfaction.
• Create and manage a variety of marketing content, including product brochures, case studies, webinars, videos, and more. Ensure that all content aligns with EO’s brand and effectively communicates product value.
• Work closely with the Creative Studio, Communications, Regional Marketing, and Member Experience teams to develop integrated marketing plans that align with EO’s goals and resonate with our global membership.
• Monitor and analyze the performance of product marketing initiatives. Use data-driven insights to optimize campaigns and improve member engagement and satisfaction with EO’s offerings.
• Develop strategies and tools to drive product adoption and usage among members. This may include training materials, member testimonials, and targeted communication efforts.

QUALIFICATIONS, SKILLS, AND KNOWLEDGE REQUIRED

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of customer segmentation, product positioning, and value proposition development.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Analytical mindset with experience in using data to drive marketing decisions.
• Ability to work collaboratively in a cross-functional team environment.
• Familiarity with the franchise or membership-based organization sector is a plus.
• International experience and multilingual skills preferred.