Talent Brand Coordinator

Overview of the role

Are you passionate about storytelling and employer branding? At GitLab, we’re looking for a Talent Brand Coordinator to join our Talent Brand team and help bring our culture to life through creative digital content and team member stories. In this role, you’ll work closely with Talent Acquisition, supporting hiring efforts by crafting compelling employer brand content that attracts top talent. You’ll also collaborate with teams like Corporate Communications, Diversity, Inclusion & Belonging, and Social Media to shape and amplify our talent brand presence.

Your work will involve curating and coordinating social media campaigns, team member spotlights, and employer branding initiatives, ensuring alignment with our branding guidelines while bringing fresh creativity to videos, graphics, and digital content. From gathering authentic stories from our global team to managing content for Built In, our GitLab Life Pages, and Careers Site, you’ll play a key role in showcasing what it’s like to work at GitLab. Beyond content creation, you’ll help support hiring efforts by partnering with recruiters to support in the development of targeted talent brand initiatives, ensuring GitLab stands out in a competitive talent market. Your keen eye for detail will also help maintain and audit our employer brand assets, keeping our internal and external platforms up to date.

If you’re highly organized, tech-savvy, and have experience in social media marketing, employer branding, recruiting, or HR, this is an exciting opportunity to help shape the future of hiring at GitLab. Join us in co-creating the future of GitLab—one compelling story at a time.

What you'll do in this role

• Connect with team members across different teams and locations to gather stories, quotes, and images about life at GitLab, helping bring their experiences to life for publications on Built In, GitLab’s Life Pages, and our Careers Site.
• Review internal and external platforms like our Careers Site to spot updates that need to be made and help keep content accurate and fresh.
• Keep track of important resources like our Recruiting event tracker, photo library, and employee release forms, ensuring everything stays organized.
• Support in-person events by helping prepare event materials (booth management schedules, Slack planning channel updates, coordinating occasional shipping, and assisting with swag) preparation.
• Work closely with teams like Corporate Communications, Diversity, Inclusion & Belonging, and Social Media to help support and coordinate talent brand initiatives.
• Be a champion of GitLab’s culture by helping to share our mission, values, and unique work environment through everything you do.

We're looking for

• Interested in learning about creating and curating branded content
• Supremely organized and have fine-tuned project management skills
• Interest in learning and working with digital production and post-production tools (Canva, InDesign, Photoshop, Illustrator, etc.)  
• Experience with social media as a marketing tool, creating digital content for various audiences and an understanding of social reporting
• Experience working with Google Suite and Slack is ideal
• Must have unrestricted work authorization to work in the United States

About the team

The GitLab Talent Brand Team brings our "Co-create the future" EVP to life by showcasing our all-remote, values-driven culture to attract and engage top talent globally. Rooted in our CREDIT values (Collaboration, Results, Efficiency, Diversity, Inclusion & Belonging, Iteration, and Transparency), we champion a workplace where everyone can contribute and thrive. Through talent brand marketing, storytelling, and strategic partnerships, we elevate GitLab’s employer brand, ensuring an authentic and compelling candidate experience. By collaborating with internal teams, we drive recruitment marketing, team member engagement, and employer branding initiatives that position GitLab as a top destination for talent.

Learn more about our team in the GitLab Handbook: https://handbook.gitlab.com/handbook/people-group/employment-branding/ 

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget 
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.