Digital Brand Associate

The Digital Brand Associate manages integration of Mexico marketing branded consumer facing digital assets including Wendy’s.com.mx, kiosks and future mobile application. Executing the digital marketing plan through the creation of Wendy’s content and messaging across digital channels such as digital partnerships, wendys.com, media partnerships, CRM (push, app, and email), Kiosk and Delivery. The role is primarily responsible for the relationship management between marketing and technology leads, external agencies, and other critical cross-functional partners to ensure digital creative and consumer journey aligns consistently with brand initiatives to be impactful and effective across Mexico. With a focus on analysis and continuous improvement recommendations, this role leads the execution of International digital strategy with a focus on Mexico. This role is essential to reading performance metrics as it relates to the consumer-facing content changes to maximize partnerships and results between the business and technology stakeholders.

Responsible for project management and delivery of international branded digital assets to support paid media campaigns in partnership with brand marketing, external agencies and other partners to ensure a consistent consumer journey and experience across channels. Produces recommendations based on analysis and relationship management of the above-mentioned partners to deliver content in parallel with marketing calendar needs.

Navigate improvement areas and content opportunities in order to develop targeted and personalized consumer experiences across owned digital platforms starting with .com, kiosks, and eventual mobile app. This includes working very closely with the product owners in International, marketing leads, technology stakeholders and developers.

Own and develop process for managing digital creative content to ensure it is supporting brand initiatives in respect with country calendars and maintained accurately and efficiently.

Day-to-day support of broader cross-functional teams such as nutrition, legal, and operations to ensure digital content is accurate and well maintained.

Creation and customization of assets to match specific channels and country specific needs in conjunction with marketing strategies

Identify data gaps and lead improvements with agency partners for asset creation and data management

Tracking spend of digital marketing activities

Education: Bachelors Degree

Additional education information (major, etc.): Communications, IT, or Marketing with either a masters, certificate program

Strong background in technology and working with a development team, digital marketing, mobile, troubleshooting, digital asset development with experience as a business lead for a digital platform preferred.

3-5 years of relative work experience in strategic development of program/creative management for a digitally focused company or agency, including experience with evaluating and approving digital content

Experience with Content Management Systems, including documenting processes and assessing or selecting systems.

Strong time management skills to ensure projects are completed on schedule.