Category Insights Manager, Large Format

Location: remote USA anywhere

Reports to: Director of Category Insights

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder

your thirst. Founded in January of 2019 and based in Los Angeles, California, Liquid Death is

one of the nation’s fastest growing beverage brands taking a completely unnecessary approach

to canned water and iced teas. Unnecessary things tend to be far more interesting, fun,

hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest

beverage and making it just as unnecessarily entertaining as the unhealthy brands has put

Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022,

Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands

among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people,

Liquid Death is equally as excited to promote and help fund alternative art, music, and

entertainment alongside the brand.

Role Overview

The Category Insights Manager directly works with the Large Format National Accounts Sales team in developing customer focused strategies and category-grounded solutions. This individual will conduct high quality analysis and synthesize multiple data sources to generate category selling stories and provide actionable strategic category and shopper recommendations to current and potential Large Format retail partners. Internally, the Category Insights Manager will help drive creative selling stories, channel strategies, and lead/advance internal reporting capabilities for the Sales teams and Executive leadership team. Data tools include syndicated scan and shopper panel metrics (Circana Unify, SPINS, Nielsen, Numerator, and retailer scan/loyalty data including Kroger 84.51°).

Key Responsibilities Include

• Lead identification and communication of data driven insights into actionable solutions regarding product, pricing, distribution, placement, and promotions.
• Utilize research and data analysis, transform data into direct, comprehensible, and creative category and shopper centric presentations
• Collaborate with Sales team to identify and provide actionable opportunities that are mutually beneficial for Liquid Death and retail partners
• Lead and advance internal reporting solutions for the Sales team, allowing for efficient and impactful analysis of syndicated data
• Use category and shopper expertise to make shelf and assortment recommendations to improve the category shopping experience at the retailer
• Lead and present category reviews to provide an in-depth understanding of category performance, opportunities, and changing shopper behaviors
• Inform and direct impactful strategies for the category through productive relationships internally and externally
  
  

Qualifications/Requirements

• Bachelors degree in Marketing or a related business field preferred
• A minimum of 5+ years of relatable experience in consumer goods, retail, or syndicated data with a focus on Category Management, Shopper Insights, or business analytics
• Retailer facing experience with a track record of building collaborative partnerships
• Extensive experience understanding and utilizing syndicated data, panel data, and customer POS data (Circana, Spins, Nielsen, and Numerator) required
• The ability to refine complex data into simple yet impactful stories
• Advanced Microsoft Office applications (PowerPoint, Excel, etc.) skills including pivot tables, slicers, and formulas to automate and contribute to reporting
• Strong planning/organization; the ability to manage multiple projects and tasks simultaneously in a fast paced, rapid growth,start-up environment
• Working knowledge of retailer merchandising and in-store execution tactics to drive category growth
• Familiarity with Google Workspace (Google Sheets, Docs, and Slides) preferred
• Willingness to travel up to 20% as needed
  
  

Additional Preferred Skills

• Advanced knowledge of space planning methodologies and software
• Expert-level understanding of the Kroger 84.51° retailer gateway
• Experience in non-alcoholic packaged beverage
• Experience across multiple retailer channels (Food, Mass, and Amazon)
• Additional analytical experience and competencies (e.g. Tableau, Red Fox Analytics, Microsoft Access, etc.)
  
  

The typical salary range for this position is: $95,000-$110,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.