Associate Director, US Patient Marketing

• Overview

The Associate Director, US Cell Therapy Marketing, will be responsible for the development and implementation of patient promotional strategies and tactics for AMTAGVI® (lifileucel), a first-in-class autologous T-cell therapy for advanced melanoma. The Associate Director of Patient Marketing will play a lead role on the marketing team and will be directly responsible for actions and tactics directed to patients to achieve overall brand goals. This position will report directly to the Sr. Director of US Marketing.

Essential Functions and Responsibilities

• Lead patient marketing strategy development and tactical execution to drive AMTAGVI® awareness and consideration
• Identify and turn brand insights into actionable marketing activities/ initiatives that have a beneficial impact on the growth of the business
• Lead all patient marketing content development and materials – including patient brochures, websites, testimonial videos, social media, etc.
• Oversee and manage creative agencies
• Partner with medical, legal and regulatory colleagues, following the Promotional Review Committee (PRC) SOP to develop promotional materials in a compliant fashion
• Build relationships with patient advocacy organizations in partnership with cross-functional groups at Iovance
• Demonstrated experience establishing and engaging key customer groups and other important internal and external stakeholders to gain insights to evolve brand strategy and communication
• Manage promotional budgets
• Establish metrics and track program effectiveness and ROI
• Must adhere to Iovance Biotherapeutics’ core values, policies, procedures, and business ethics.
• Perform miscellaneous duties as assigned

Travel

• Must be able to travel up to 30%

Required Education, Skills, and Knowledge

• 5-7+ years pharmaceutical experience in US marketing
• Previous experience in consumer/patient marketing 
• Oncology, cell therapy, and launch experiences
• Strong leadership and communication skills required
• Demonstrated critical thinking, problem solving, and operational excellence competencies
• Demonstrated track record in developing and executing successful promotional campaigns and marketing plans
• Ability to manage competing priorities in a fast-paced, nimble environment
• Proven successful project management skills and attention to detail
• Team-focused mentality

Preferred Education, Skills, and Knowledge

• An exceptional track record, patient experience and digital marketing experience preferred
• Master’s degree or equivalent in business marketing or a related field highly desirable
• Melanoma experience is preferred  

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made upon request to enable individuals to perform essential functions. Please contact Human Resources to request an accommodation.

Physical Demands and Activities Required 

•  Must be able to remain in a stationary position standing or sitting for prolonged periods of time.
•  Must be able to move about inside an office and exert up to 10 pounds of force occasionally or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.
• Must have visual acuity to perform activities such as: preparing and analyzing data and figures, viewing a computer screen, and extensive reading. 
• This position requires repetitive motion, substantial movements (motions) of the wrist, hands, and/or fingers.
• Must be able to communicate with others to exchange information.

Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem-solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Work Environment

This job operates in a professional or remote office environment and requires operating standard office equipment and keyboards. 

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

Iovance is committed to cultivating and offering a diverse and inclusive work environment. As an equal-opportunity employer, our employees and applicants will be considered without regard to an individual’s race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. If you need assistance or accommodation to apply to one of our opportunities, please contact careers@iovance.com.

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