Social Media Manager

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

SCHEDULE A
JOB DESCRIPTION
Your primary role will be to drive the follower growth and engagement of Mailman clients in your respective market. Responsibilities will include but not limited to:
Section 1. Social Media & Content
A. Posting and tweeting on clients’ Social Media Accounts (Facebook, Twitter, LINE accounts).
B. Work closely with the Mailman team to ensure all platforms are on high traffic and engaging and that key events are expertly covered with high quality content.
C. Real time reporting on all games, regardless of time zones challenges, ensuring you have coordinating teams to cover the games if you’re unable to meet the demand.
D. Create and/or publish engaging and shareable made-for- social content, whether planned and structured or quick and reactive.
E. Meet the needs of the client content framework, ensure team in our market is aware of the framework and we provide a balance of content.
F. Creating an engaging community, talking to fans, and being the main point of contact for all localized queries that come in via social media and/or other channels
G. Execute weekly content calendar across all accounts.
H. Contribute new ideas in weekly content meeting.
I. Assist with production of editorial content on social media channels, and taking the lead for localized content.
J. Closely monitor all social media activity relating to the clients, its adjacent leagues, the sport, its teams, its players and staff.
K. Work with internal/external stakeholders to support social media activations, platforms and campaigns.
L. Develop relationships with key influencers to create a local network of people who can amplify client content — these could be bloggers, gamers, coaches, local teams & players.
M. Find interesting stories from KOL’s network, helping them to create content and use this on the client channels where appropriate.
Section 2. People Management
A. Managed monthly budget in totality and optimised team structure to drive above 50% gross margin.
B. Management, recruitment of freelancers in your market, manage and keep up to date the database of talent, quality and pricing.
C. Provide clear costing and time / productive sheets for monthly payments to team and Freelancers.
D. Drive daily, weekly and monthly communication as per management schedule.
Minimum Required Monthly Deliverables:
Ensure meeting the required communication standards of
Communication up to maximum 30 minutes during working day from 9am-7pm on
WhatsApp/WeChat/Email
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Section 3. Reporting
A. Produce weekly reports on account performance and monthly reporting on trends, observations, numbers and team issues.
B. Provide insights when required from Mailman team members as needed for support in client research or new business opportunities.
C. Ensure 100% reporting and accuracy on any critical issues within 30 mins of it happening, show responsibility for any mis postings and reporting immediately.
Minimum Required Monthly Deliverables:
Ensure zero mistakes published across all social media account
Section 4. Creativity & Local Content
A. Be able to produce local contents which is driven with local insights.
B. Able to daily produce local ideas on content topics happening in your market.
C. Show a content desire to learn new tips and trends to share with your team and a good understanding of social media in your local market.
D. Able to present ideas clearly and effectively to the Operations Director and present local knowledge that can be used for local strategy in your market.
Minimum Required Monthly Deliverables:
5 x local creative content ideas produced per client monthly
Meetings Required
Daily huddle at 11am (30 mins), face to face over Google hangouts to discuss:
1. What are the specific things your team is doing today?
2. What’s new in your market
3. Any issues or roadblocks
4. Wrap up by Operations Director for days goals
Weekly (1 hour)
1. Review the positive work done
2. Discuss issues in process, lessons learnt
3. Discuss Creative / local opportunities
Monthly on every last Friday of the month (1 hour)
1. Review performance (consider performance template)
2. Feedback from management

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.