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Marketing Automation Analyst

Remote: 
Full Remote
Contract: 
Experience: 
Mid-level (2-5 years)
Work from: 

Softgic logo
Softgic https://softgic.co/
51 - 200 Employees
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Job description

This is a remote position.

We are seeking a top candidate to join our team as Marketing Automation Analyst.

Compensation:
COP 7.5M - 10M/month.

Location:
Remote (anywhere).

Mission of Softgic:
In Softgic S.A.S. we work for the digital and cognitive transformation of our clients, aware that quality is an essential factor for us, we incorporate the following principles into our policy:

  • Deliver quality products and services.
  • Achieve the satisfaction of our internal and external clients.
  • Encourage in our team the importance of training to grow professionally and personally through development plans.
  • Comply with the applicable legal and regulatory requirements.
  • Promote continuous improvement of the quality management system.
What makes you a strong candidate:
  • You have 2+ years of experience in marketing automation.
  • You are proficient in CRM (Candidate relationship management), digital marketing, HubSpot, and project management.
  • English - Native or fully fluent.
  • Spanish - Native or fully fluent.
Responsibilities and more:
  • Act as a technical expert in Marketing Automation, providing solutions to complex business problems.
  • Implement and configure Marketing Automation tools and integrations with CRM systems (Salesforce, Microsoft Dynamics, NetSuite, Oracle).
  • Manage marketing automation audits, implementations, and rebuilds in collaboration with cross-functional teams.
  • Support architecture projects and understand functional requirements.
  • Assist clients in aligning sales and marketing processes, lead nurturing, and lead scoring strategies.
  • Conduct detailed training sessions in HubSpot.
  • Lead consulting engagements and provide strategic advice on marketing best practices.
  • Build and maintain strong relationships with clients, providing value-driven presentations.


Requirements
Qualifications
  • 2+ years in demand generation and business consulting in Marketing Automation.
  • Marketing Automation certification preferred.
  • Strong knowledge of digital marketing, lead nurturing, and sales/marketing alignment.
  • Experience in managing high-speed, high-volume, complex digital projects.
  • Proficiency in developing business cases and eliciting requirements from non-technical stakeholders.
  • Ability to manage projects with multiple team members.
  • Excellent written and verbal communication skills for presenting technical concepts.

Skills
  • Proficiency in Salesforce, HubSpot, and Marketing Automation tools.
  • Strong organizational and project management skills.
  • Ability to deliver presentations to executive or technical audiences.
  • Analytical and detail-oriented with problem-solving abilities.

Personal Traits
  • Proactive and self-motivated.
  • Comfortable in a fast-paced, evolving environment.
  • Enjoys autonomy but values teamwork.
  • Strong adaptability to changing requirements.


Benefits
  • We're certified as a Great Place to Work.
  • Opportunities for advancement and growth.
  • Paid time off.
  • Formal education and certifications support.
  • Benefits with partner companies.
  • Referral program.
  • Flexible working hours.


Salary:

COP 7.5M - 10M/month

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Organizational Skills
  • Teamwork
  • Communication
  • Problem Solving

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