Global Mid Market Marketing Lead

Role:  Global Mid Market Marketing Lead

Location:  London - This position is required to travel to the London office once a week. 

Recently listed as a "RegTech Top Performer" in Market Fintech's RegTech Supplier Performance Report, CUBE is pioneering the development of machine automated compliance. 

We are a global RegTech business defining and implementing the gold standard of regulatory intelligence and change for the financial services industry. We deliver our services through a SaaS platform, powered by an innovative combination of AI and proprietary data ontology, to simplify the complex and everchanging world of compliance for our clients. 

At CUBE, we are creating the future and are a company rooted in strong values, team spirit and commitment to our customers and wider communities. We serve some of the largest financial institutions globally and are expanding our footprint very fast. As we do so, we are keen for new talent to join us and realize their full potential to grow into leadership positions within the business.   

Role mission:  

As the Mid-Market Marketing Lead, you will be responsible for crafting and executing a comprehensive global marketing strategy to drive the growth and success of our mid-market segment. Your mission is to generate demand, increase pipeline growth, and drive customer engagement through multi-channel marketing campaigns, Account-Based Marketing (ABM), and sales-aligned initiatives. By developing compelling content, curating thought-leadership events, and leveraging performance analytics, you will ensure optimal customer engagement and retention while maximizing ROI. You will work closely with sales and cross-functional teams to ensure alignment, consistency, and effectiveness in all marketing efforts aimed at mid-market audiences.

Responsibilities: 

• Strategy Development: Develop and implement a global marketing strategy to drive mid-market customer acquisition, engagement, and retention.
• SME: Build deep domain expertise around our products, competitors and sectors
• Brand Awareness: Build brand awareness of CUBE's mid-market capabilities, credentials and USPs.
• Demand Generation: Create multi-channel marketing campaigns to generate qualified leads and drive pipeline growth.
• Account-Based Marketing (ABM): Design and execute ABM programs tailored for mid-market accounts.
• Sales Alignment: Partner with sales teams to align marketing strategies with sales objectives, ensuring seamless demand generation and effective sales enablement.
• Content Development: Create tailored marketing materials, case studies, white papers, and sales enablement resources for the mid-market audience.
• Webinars & Events: Plan and execute mid-market-focused webinars and in-person conferences to drive engagement and thought leadership.
• Analytics & Optimisation: Track performance and analyse key metrics to assess effectiveness, inform future strategies, and maximise ROI.

What we’re looking for: 

• Experience working within a B2B SaaS business (with a customer base of the financial services industry being a huge bonus!)
• A marketing generalist, and someone who is proud of it and understands the power of Brand when it comes to Demand Generation.
• Proven experience launching a new mid market product OR proven experience launching a mid market product into a new geography
• The ability to thrive in a scale-up environment - strategic and reactive, hands on, wearer of multiple hats, independent with a team ethic.

Our Products:

RegPlatform is a technology platform that streamlines regulatory change management. It provides firms with a one-stop, continuously maintained inventory of global regulations, with effortless horizon scanning, integration capabilities and workflow management. RegPlatform combines industry leading AI technology with expert validated insights to simplify the complexities of multi-jurisdictional regulatory content.

RegBrain allows customers to apply CUBE's AI models directly to their own content, enabling faster release and feedback cycles. Our flagship AI services will be included, spanning structural detection, classification, entity extraction, summarisation, and recommendations. Available to customers and partners as APIs and via a UI.

Why Us?   

🌍 Globally, we are one of a kind! 

CUBE are a well-established market leader within Regtech (we were around before Regtech was even a thing!), and our category-defining product is used by leading financial institutions around the world (including Revolut, Citi, and HSBC).

🌱Growth & progression

Last year we grew by more than 50% and our growth journey is just getting started! We are a dynamic, fast-paced workforce that is always seeking ways to accelerate our people, processes, services and products. We hire ambitious people that want to make a difference, share their ideas, “make it happen” and find better, smarter ways of working. Our future is shaped by our employees, so if you’re someone looking for an opportunity to make a real impact, and progress your career alongside the business, it couldn’t be a better time to join us!

🗣️Internationally collaborative culture

With more than 650 CUBERs across 17 locations in EMEA, the Americas and APAC, collaboration is key to our success. We are a diverse workforce united by a shared desire to reshape the world of regulatory compliance and make an impact. We champion sharing knowledge with colleagues from all over the world, in order to deliver the best results.

💡 Innovative breakthrough technology

CUBE is an innovator. We pioneered the use of AI in the field of regulatory change and our state-of-the-art, cutting edge technology is helping financial services firms from all over the world, solve complex compliance challenges. You will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that will reshape the world of regulatory compliance.

💻 Work life balance

CUBE is a remote-first business so you will be able to design your home office and choose your own work equipment. We host regular in-person meet-ups as a chance to get-together, share ideas and collaborate with other teams but we are advocates for remote working and we believe working remotely provides freedom to innovate, create and unlock global talent.