Growth Marketing Lead, Offline

Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 75,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
We are seeking a detail-oriented and enthusiastic Growth Marketing Lead, Offline to join our growing growth marketing team. This role will report into our Associate Director, Growth (Offline) and will support the execution of Caraway’s Offline channels including TV/CTV, Audio, Direct Mail. and OOH. They will own the day-to-day strategy of TV and will manage a direct report focused on Podcast and Direct Mail. They will collaborate with crossfunctional internal teams and assist in aligning all Offline channels with Caraway’s goals, brand values, and mission. They expertly communicate cross functionally and build strong relationships to elevate the Caraway experience, ensuring that all Offline channels, team members, and vendors feel supported and informed at every turn. 

Who You Are: 
As the Growth Marketing Lead, Offline, you will play a critical role in the success of our Offline Channels. You will ensure the smooth execution of all campaigns. You will manage spend recommendations, strategy, creative testing, and all communication with our TV and Direct Mail vendors as well as lead our Growth Manager, Podcast. In managing a direct report you will provide high level strategy and spend recommendations ensuring that all components of the audio program are aligned with Caraway’s business goals. You have strong organizational skills and your attention to detail will be key in keeping the channels running efficiently and supporting the broader team’s efforts.

You are a proactive, resourceful team player who thrives in a collaborative environment. You take initiative and have a relentless desire to optimize + improve the performance of offline channels. You’re a clear communicator, passionate about Offline Channels, and comfortable juggling multiple tasks while maintaining a positive, solutions-oriented mindset. Whether it’s helping manage TV campaigns or launching new OOH tactics, you’ll bring your data savviness and creativity to contribute to the growth and success of the offline team! 

Responsibilities:
Offline Channel Ownership & Strategy

• Own key offline channels and initiatives, including Direct Mail, Audio (Podcast/Radio/Streaming), and TV (Linear/CTV), driving efficient growth at scale.
• Develop and execute strategies to scale offline channels while optimizing for incremental performance and efficiency.

Vendor & Partner Management

• Manage all vendor relationships for Direct Mail and TV/CTV, ensuring seamless execution and alignment with business goals.
• Serve as the main point of contact for external partners, negotiating contracts and optimizing partnerships for long-term success.

Team Leadership & Collaboration

• Manage and mentor a direct report responsible for Podcast buys, providing guidance and development opportunities.
• Partner with cross-functional teams, including design, brand marketing, and digital product, to continuously evolve and improve offline channel strategies.

Creative Testing & Optimization

• Develop hypotheses and execute experiments on creative assets and landing pages to enhance incremental performance across all offline channels.
• Analyze test results and implement learnings to refine and optimize creative strategies.

Reporting & Performance Analysis

• Design offline growth reports and conduct ad hoc reporting to provide actionable insights and recommendations for improvement.
• Own and maintain all reporting for TV programs, ensuring accurate performance tracking and visibility.
• Proactively share insights with internal stakeholders to inform budget allocation, creative direction, and channel strategy.

Campaign Execution & Operations

• Oversee the distribution of campaign briefs, product details, and creative assets to vendors, ensuring timely and accurate communication.
• Manage timelines and deliverables to ensure campaigns are executed seamlessly and effectively.

Knowledge, skills, and abilities:

• 6+ years of offline growth marketing experience in TV (Linear/OTT), Direct Mail, Audio (Podcast/Radio/Streaming) in the DTC/Ecomm space
• 3+ years of people management experience
• Added bonus if you have experience managing Affiliate marketing
• Excellent written and verbal communication skills, with the ability to effectively partner with vendors/agencies
• Strong analytical skills and data-driven mindset, capable of translating complex datasets into actionable insights.
• You're an Excel wizard with experience in Google Analytics and a working knowledge of BI tools (e.g. Looker). 
• Exceptional organizational and project management skills, with the ability to handle multiple campaigns simultaneously + independently
• Proactive and resourceful mindset, ability to find creative solutions that align with business objectives
• Team player who collaborates effectively with other departments where necessary to cross-promote influencer content. 
• A can-do attitude, enjoy wearing many hats, and are eager to jump in and problem-solve when needed.
• Detail-oriented and a fast learner, comfortable wearing many hats
• Enthusiasm for our mission and making an impact at Caraway

The anticipated base salary range for this role ​is $120,000 - $145,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Caraway Life:
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO 
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status