Manager - Marketing Automation, HubSpot

As a pharmaceutical support industry leader, UBC is devoted to empowering health solutions for a better tomorrow. We take pride in improving patient outcomes and advancing healthcare. At UBC, we provide services to enhance the entire drug development process and commercialization lifecycle - From clinical trial support to real-world evidence generation. 

Embark on a rewarding career journey with UBC! Grow your career while making a meaningful impact on the world around you. UBC fosters a culture built on our Core Values of Respect, Accountability, Innovation, Quality, Integrity, and Collaboration. We believe in an inclusive workplace that fosters creativity.

If you are seeking a career that will challenge, inspire, and reward you, join us at UBC!

Job Title: MMK96H – Manager- Marketing Automation

Brief Description: The Marketing Automation Manager is responsible for the design, implementation, and maintenance of our marketing automation platform (HubSpot) and campaigns. As a key driver of our demand generation strategy, this role will execute data-driven, multi-channel campaigns to drive lead generation and nurture prospects to fuel our sales pipeline. This role is critical to ensure software and tools are aligned to meet marketing and business strategy, goals, and best practices. 

 Day-to-day, this individual will be involved in various marketing and sales operations projects, responsible for ongoing database management, managing customer segmentation, as well as performance monitoring and KPI analysis to optimize various metrics including leads and conversion rates.
 

Specific job duties:

• Expertly manage and optimize automated lead generation and nurture campaigns via HubSpot database management platform
• Proactively research and employ latest best practices, strategies, and industry standards of HubSpot platform management
• Configure and implement HubSpot workflows, forms, landing pages, email sequences, lead scoring models, and other features to automate marketing and sales activities
• Apply best practices and test strategies for content optimization to drive engagement and generate leads, working with marketing lead and agency partner
• Build efficient and organized database segmentation for effective and innovative targeting solutions
• Thoroughly and proactively monitor and track campaign KPIs through HubSpot dashboards that can be easily accessed and understood
• Interpret data, identify trends, and generate actionable insights from HubSpot analytics to inform go-to-market strategies
• Maintain HubSpot data integrity by cleaning, managing and growing database to ensure accurate lead and contact information for effective outreach
• Foster strong partnership with marketing and sales leadership to align demand generation strategy with business goals, go-to-market strategies and customer lifecycle management
• Deliver excellent project management skills with the ability to manage multiple campaigns and ensure on-time, trackable delivery
• Partner with cross functional teams to ensure adherence to lead generation process and hand-offs to support tech integrations between marketing automation, CRM, and website CMS platforms

Supervisory Responsibility:  N/A

Desired Skills and Qualifications:

• Bachelor’s degree or equivalent and 3 – 5 years relevant experience 
• Expert management of HubSpot Marketing Hub (with knowledge of Sales Hub, Service Hub) and proficiency in Salesforce
• Familiarity with HTML, CSS, JavaScript, and PHP 
• Proficient in WordPress administration and functionalities
• Experience with functionality of Google Analytics
• Knowledge of GDRP, PECR and other relevant privacy regulations
• Strong, independent project management skills with the ability to strategically prioritize and manage multiple projects simultaneously without compromising quality or attention to detail
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment
• Growth mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals
• Must take ownership and accountability to work autonomously on a small team without continuous direction move work forward in a strategic, efficient manner 
• Must write and present with clear, concise communication that resonates with all key stakeholders, including senior leadership 

Benefits:

At UBC, employee growth and well-being are always at the forefront. We offer an extensive range of benefits to ensure that you have everything you need to thrive personally and professionally. 

Here are some of the exciting perks UBC offers:

• Remote opportunities
• Competitive salaries
• Growth opportunities for promotion
• 401K with company match*
• Tuition reimbursement
• Flexible work environment
• Discretionary PTO (Paid Time Off) OR 20 days PTO
• Paid Holidays
• Employee assistance programs
• Medical, Dental, and vision coverage
• HSA/FSA
• Telemedicine (Virtual doctor appointments)
• Wellness program
• Adoption assistance
• Short term disability
• Long term disability
• Life insurance
• Discount programs

UBC is proud to be an equal opportunity employer and does not discriminate because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. We are committed to a diverse, equitable and inclusive culture that fosters respect for each other, our clients, and our patients.

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