Social Media and Digital Marketing Account Executive

Job Title: Social Media and Digital Marketing Account Executive

Job Type: Full-Time

Location: United States, Remote, M-F

Restriction: This opportunity is for candidates residing in the United States

Compensation: Up to $90,000 Annually + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client is a PR and integrated marketing agency with offices in San Diego, CA, Austin, TX, and Boston, MA. Considered part of the top eight percent of agencies in the U.S. (based on size), they offer strategic communications and content services to deep-tech B2B companies. They specialize in networking, IT security, AI, cloud, storage, big data, enterprise software, development and operations, wireless, and telecom.

The Role

The Social Media and Digital Marketing Account Executive is responsible for developing and implementing Social Media strategy (including both paid and organic) across agency clients in order to increase brand awareness and improve lead generation through increased engagement online. This position works closely with, and as a member of an integrated communications team delivering public relations, analyst relations, content, and social media. They build best practices and coach junior team members, they identify, recommend, and build processes for new services the agency can offer. The Social Media and Digital Account Executive is the lead generation and counsel engine for clients as they work towards program mastery.

Responsibilities include the following. Other duties may be assigned.

• Build a complete social and digital strategy – including organic and paid-based on client goals.
• Can pitch or explain social and digital services in a concise and high-impact way to the agency prospects and clients.
• Aligns the agency services against industry standards based on results and pricing.
• Expected to maintain good client standing and handle most client calls without direct supervision from managers and/or leadership team members.
• Executes on organic posts – demonstrating engagement and the ability to build audiences.
• Understands how to find and attract audience-based hashtag and keyword research.
• Understands how to work with influencers and engage them.
• Understands how to conduct a competitive audit to improve social influence and authority metrics.
• Executes on paid strategies – including advertising on Twitter (X), Google, and LinkedIn.
• Understands the analytics behind each platform and can reliably report on progress.
• Can reliably optimize spend and maximize budget.
• Can map results back to client goals.
• Can compare results on analytics platforms to Google Analytics and client CRM system analytics.
• Proactively consults and advises clients on strategies for organic and paid – and programs that might enhance results of each or both with only administrative oversight required from the Digital Services Manager.
• Proven background of upselling social media and digital marketing strategies to existing clients based on account performance.
• Create and execute social media and digital marketing campaign strategies.
• Builds process and best practice documents to ensure team members can support complex or time-consuming projects to meet client deadlines.
• Monthly reporting on client social media performance and strategic recommendations on content balance.
• Consult with the management team on potential social media and digital marketing sales opportunities.
• Train junior staff with social media analysis and publishing tools to better manage client social media needs.
• Execute on advanced social media and digital marketing products (audits, persona work) and create strategic recommendations based on findings.
• Attends webinars, podcasts, seminars, and conferences to suggest new digital and social services that the agency can offer its clients.
• Is proficient with Canva, graphic development, and editing.
• Can provide at least one relationship with a paid influencer that brings preferential service or pricing agreements for the agency clients.
• This position has no direct supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Math Ability - Ability to calculate figures and amounts such as proportions, percentages, and volume. Ability to apply concepts of basic algebra and geometry.
• Reasoning Ability - Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Computer Skills - To perform this job successfully, an individual should have knowledge of word processing software, spreadsheet software, project management software, PR and marketing tool software, social media platforms, and contact management software such as Brandwatch, social media analytics on-platform, HubSpot, Hootsuite, Sprout Social, Advocacy, and Salesforce.

Education/Experience

Bachelor's degree (BA/BS) from a four-year college or university in Marketing or a relevant field and 2+ years of experience as a Social Media Specialist or a similar role.

Knowledge, Skills, and Other Abilities

• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• 2+ years of experience as a Social Media Specialist or in a similar role.
• Proven Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of the business applications of social media platforms (Twitter, LinkedIn, Facebook, YouTube, etc.) and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Understanding of Marketing automation and modern marketing practices.
• Experience with doing audience and buyer persona research.
• Experience conducting client social media audits and benchmarking vs. competitors.
• Good understanding of social media KPIs.
• Familiarity with web design and publishing.
• Excellent multitasking skills.

Benefits

• Full medical, dental, and vision (100% paid by the company).
• Life insurance (provided and paid for by the company).
• Employee assistance (mental health, financial, or legal concerns).
• Fertility or infertility benefits.
• Gym membership reimbursement.
• Paid maternity, paternity, and adoption leave.
• Bereavement for family, extended family, partner’s family, and pets.
• Pet insurance (paid for by the company for 1 pet up to 12 years old) with discounts for additional pets.
• Free Calm app subscription (Kaiser Health plan subscribers).
• Apple Fitness with studio-style workouts and guided meditations (United Health plan subscribers).
• SimplyEngaged fitness app (United Health plan subscribers).
• 12-Month Peloton digital membership (United Health plan subscribers).
• Sanvello App to help with stress, anxiety, and depression (United Health plan subscribers).
• 37 total days off:
• 15 days of PTO, and you will earn more as you build tenure.
• An additional R&R day (with 24-hour notice).
• 10 paid holidays.
• 10 partial days off pre-holiday (leaving at 1 pm local time).
• Summer Fridays: Leaving at 2 pm on Friday local time (Memorial Day through Labor Day).
• The option to buy additional vacation at your own pay rate across months to meet your needs.
• Two days of extra PTO for non-profit work and volunteer opportunities.
• An allocation system designed to bill staff for 36 hours a week and managers 34 hours a week. This ensures everyone has time to do the non-billable training they need to do, meet with their manager, and attend company-wide meetings and still have free time on the weekend and after work to enjoy their lives.
• The company fully staff their accounts, and if they are short on roles that cannot be filled by a contractor, they let the client go.
• 401(k) - The company puts 4.4% of everyone’s gross earnings from that year into a 401(k) account for their use. This is not a match. It is the company's contribution to your retirement, and as you vest it through your tenure, it is yours to keep (whether you stay with the company or you move on). The company also pays the fees to have a professional financial planning organization manage your 401(k) and answer any questions you may have.
• Competitive compensation.