Director of Marketing Analytics

Director of Marketing Data & Analytics - Multi-Business Portfolio - REMOTE WORK FROM HOME

ABOUT US

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

THE PORTFOLIO COMPANY

This key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross functional integrated strategy and lead the team to grow revenue 10x enabling a highly lucrative exit.

THE ROLE

We are looking for a highly analytical and versatile Director of Marketing Data & Analytics to be the strategic right hand to our Chief Marketing Officer (CMO). In this role, you will be responsible for developing and managing the marketing dashboard, ensuring seamless operations across all marketing functions, and providing data-driven insights that guide strategic decisions.

This person is a master generalist that thrives in a fast paced environment to drive process improvements and efficiencies within the marketing organization and will work closely with cross-functional teams to ensure seamless execution of marketing initiatives. This expert is someone that thrives in a fast-paced environment and is eager to play a pivotal role in shaping our marketing strategy, with a front row seat to a rapidly growing business—while leading efforts to drive efficiency, performance, and growth.

WHO YOU ARE

Analytical Problem Solver - You thrive on solving complex challenges and finding actionable solutions. You are skilled in using data and insights to drive decisions, optimize processes, and uncover growth opportunities. Your critical thinking abilities allow you to navigate ambiguity and rise to any occasion, using digital tools and technology to your advantage.

Strategic Collaborator - You have a proven track record of working closely with senior leadership in a fast-paced, dynamic environment. You are adept at translating high-level strategies into actionable plans and enjoy being the go-to person for driving key marketing initiatives and projects forward.

Agile & Efficient - You excel in a fast-paced environment, balancing speed with accuracy. Colleagues know you as someone who is self-motivated and quick to take action, whether it’s tackling complex strategic tasks or executing detailed operational processes. You are committed to excellence in everything you do and thrive when you’re fully immersed in your work.

Meticulously Organized - You are a master of organization, systems, and processes. You effectively manage multiple tasks and projects simultaneously, ensuring nothing falls through the cracks. Your ability to create order and clarity amidst complexity helps keep the entire marketing function running smoothly and efficiently.

Results-Driven Achiever - You are highly motivated by ambitious goals and enjoy being challenged. Your drive for success means you push yourself and your team to exceed expectations, consistently delivering high-impact results. You have a passion for growth, and your commitment to excellence is matched only by your desire to make a meaningful impact.

RESPONSIBILITIES

• Data Management: Oversee the collection, management, and analysis of marketing data from various sources to provide actionable insights and drive decision-making.
• Campaign Optimization: Implement and manage marketing technology platforms and tools to optimize campaign performance, track KPIs, and enhance ROI.
• Process Improvement: Identify and implement best practices to streamline marketing processes, improve efficiency, and ensure scalability in a fast-paced environment.
• Cross-Functional Collaboration: Partner with marketing, sales, finance, and other departments to ensure alignment and integration of marketing operations and data analytics initiatives.
• Reporting and Analysis: Develop and deliver comprehensive reports and dashboards on marketing performance, trends, and metrics to senior management and stakeholders.
• Technology Integration: Evaluate and integrate new marketing technologies and analytics tools to enhance data capabilities and improve operational effectiveness.
• Budget Management: Manage the budget for the marketing team and ensure cost-effective solutions and alignment with financial objectives.
• Innovation and Trends: Stay abreast of industry trends, emerging technologies, and best practices in marketing operations and data analytics to drive innovation and competitive advantage.

WHAT YOU’LL BRING

• Minimum of 6-9 years of experience in CPG marketing, with at least 5 years in a data analytics role or similar experience
• Proven track record of developing and implementing successful marketing strategies
• Bachelor’s Degree preferred
• Strong analytical skills and data-driven thinking
• Highly entrepreneurial mindset, understanding the competitive landscape and latest trends
• Flexible and adaptable in a fast-paced environment
• Superior strategic mindset and intellectual agility
• Strategic thinker with an in-depth understanding of analytics and social reporting
• Excellent organization and time management skills and ability to work in a fast-paced environment
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines

Compensation

In this role you will significantly contribute to the success of all businesses in our portfolio and will be rewarded commensurately. We provide an aggressive base salary, with lucrative profit sharing and options across all businesses in our group. Full medical benefits are provided as part of this roll.