Senior Director, Growth Marketing

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:

• Digital & Paid Media Marketing
• Lead Generation & Conversion Optimization
• Brand & Creative Strategy, Execution & Optimization
• Marketing Analytics & Performance Optimization
• Cross-functional Collaboration

Job Summary

The Senior Director of Growth Marketing – Enterprise Segment is responsible for developing and executing full-funnel marketing strategies that drive brand awareness, lead generation, and revenue growth. This role will lead digital marketing efforts, oversee testing initiatives, and optimize marketing performance across multiple channels, including paid Search, display, social media, and emerging platforms for Enterprise Partners. The Senior Director will collaborate cross-functionally with product marketing, creative, UX, etc. to align marketing strategies with business objectives while managing multi-million-dollar budgets and external agency relationships.

This leadership position requires a data-driven mindset, strong strategic acumen, and hands-on expertise in performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Key Duties and Responsibilities Description

Growth Marketing Strategy & Execution:

• Develop and implement full-funnel marketing strategies to enhance brand awareness, lead generation, and customer acquisition.
• Drive testing initiatives and optimization strategies to improve conversion rates and ROI.
• Ensure alignment of marketing efforts with overall business objectives and revenue goals.

Digital Marketing & Performance Optimization:

• Oversee multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.
• Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics.
•  Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement

Branding & Lead Generation

• Manage branding and positioning strategies for the enterprise segment, ensuring strong market presence.
• Develop and oversee lead generation campaigns to drive high-quality inquiries and applications.
• Implement visuals and content/messaging strategies that align with audience insights and market trends

Team & Partnership Leadership

• Support management of multiple media partners and an internal team to ensure delivery on all KPIs.
• Build and mentor a high-performing marketing team, fostering innovation and collaboration.
• Serve as a leader and subject matter expert, presenting key insights to cross-functional leadership.

Budget & Forecasting

• Manage a multi-million-dollar marketing budget, ensuring efficient resource allocation.
• Support forecasting, performance modeling, and trend analysis, working closely with manager and cross-functional leaders.
• Provide data-backed recommendations to optimize marketing spend and maximize ROI.

Education Level

• Bachelors - Marketing, Business, related field or Master's Degree in related field.

Experience Level

• 7+ Years of experience on managing and implementing digital and multi-channel marketing plans

Licenses & Certifications

• Google Ads Certification - demonstates proficiency in Google Ads, including search, display and video.
• Mets (Facebook) Blueprint Certification - Expertise in Facebook and Instagram advertising, including audience targeting and measurement.

Skills/Knowledge and Abilities

• Paid Media Strategy

• Brand Positioning & Awareness

• Lead Generation & Funnel Optimization

• Marketing Analytics & Data

• A/B Testing & Performance Optimization

• Cross-functional Leadership

• Budget Management

• Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)

• Communication & Presentation Skills

• Google GA4

• Salesforce Marketing Cloud

• Project Management

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.