Marketing Manager

About the job Marketing Manager-Remote

Client company introduction:

Our client company is a leading E-commerce business specializing in cosmetics, makeup, and perfumes in Saudi Arabia. The ideal candidate should possess strong leadership skills, creativity, and a data-driven approach to optimize marketing performance in the beauty industry, with a strong focus on email marketing, social media paid campaigns, and manage influencer marketing,

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to achieve business goals in cosmetics, makeup, and perfumes, focusing on email marketing, social media growth, and influencer partnerships.
• Oversee the creation and execution of marketing campaigns across digital platforms, including social media (Instagram, Facebook, TikTok, etc.), email marketing, influencer collaborations, and traditional beauty consumer channels.
• Design and manage email marketing campaigns aimed at increasing customer engagement, retention, and conversion rates.
• Develop and execute social media strategies to boost brand presence, drive traffic, and enhance community engagement.
• Identify, build, and maintain strong relationships with beauty influencers to enhance brand reach and credibility.
  Analyze market trends, beauty industry insights, and competitor activities to identify growth opportunities.
• Manage and guide a team of marketing professionals, fostering a collaborative environment focused on innovation and creativity in the beauty sector.
• Collaborate with cross-functional teams, including sales, product development, and design, to align marketing strategies with product launches and seasonal trends.
• Monitor and measure the effectiveness of marketing campaigns using analytics tools to drive continuous improvement and customer engagement.
• Manage the marketing budget, ensuring optimal resource allocation for impactful campaigns, particularly in email marketing, social media initiatives, and influencer partnerships.
  

• Required Qualifications:
  Proven experience (5+ years) in product management, preferably in a SaaS
  environment.
• Demonstrated success in community building and fostering user engagement.
• Expertise in conversion rate optimization, with a track record of driving measurable
  improvements.
• Strong understanding of user experience (UX) and customer journey mapping.
• Proficiency with analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude) and A/B
  testing platforms.
• Excellent communication and collaboration skills.
  Ability to thrive in a remote, fast-paced, and dynamic environment.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Proven experience (5+ years) in marketing management roles, preferably within the beauty, cosmetics, or e-commerce industries.
• Strong understanding of digital marketing, SEO, SEM, content marketing, influencer marketing, email marketing, social media strategies, and analytics.
• Excellent communication, leadership, and project management skills.
• Ability to analyze data, derive insights, and make data-driven decisions to improve marketing performance.
• Proficiency in marketing software and tools such as Google Analytics, CRM systems, social media platforms, email marketing tools, and e-commerce

platforms. Preferred Skills:

Experience in the beauty, cosmetics, or personal care industry. Knowledge of marketing automation tools, email marketing platforms, influencer management platforms, and e-commerce tools. Creative thinking and problem-solving abilities, with a passion for beauty industry trends and innovations.

Other Details:
Working Days: Monday to Friday 
Location: Remote

About HR Ways:

"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more."