Channel Marketing Manager

Who We Are:

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Collaboration, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

What We Are Looking For:

Sectigo is seeking a Channel Marketing Manager, Partner Enablement to drive partner success and growth through strategic enablement, education, and engagement. This role is pivotal in strengthening relationships with our network of channel partners—including hosting providers, registrars, SIs, VARs, and MSPs—by equipping them with the knowledge, tools, and incentives needed to accelerate adoption, enhance monetization, and maximize revenue opportunities.

Reporting into the VP of Global Marketing and a key stakeholder for the VP of Global Partner Sales, you’ll work cross-functionally with marketing, product, and sales teams to build and deliver scalable partner programs that drive thought leadership, product evangelism, and long-term partner success.

This is a full-time and remote position based in the U.S. 

What You’ll Be Doing:

Partner Enablement & Growth

• Develop and execute strategies to enable and empower channel partners, ensuring they are well-equipped to promote and sell Sectigo’s solutions.
• Design, manage and deliver partner education programs, including training sessions, certifications, and technical enablement initiatives.
• Build and execute partner engagement programs to drive product adoption, retention, and overall success.
• Define and implement partner monetization strategies, ensuring partners understand how to maximize revenue and profitability with Sectigo’s Digital Trust solutions.
• Own and optimize MDF (Market Development Funds) programs, ensuring partners receive the necessary support and funding to drive demand generation and revenue growth, meet their pre-agreed KPIs, and report on campaign performance.
• Design and manage sales spiff programs and incentive campaigns to motivate and reward high-performing partners.

Partner Evangelism & Thought Leadership

• Act as a trusted advisor to partners, delivering compelling presentations, webinars, and workshops that highlight the value of Sectigo’s offerings.
• Develop evangelism initiatives to position Sectigo as a leader in the certificate lifecycle management (CLM) space and build a strong community of engaged partners.
• Work closely with Product Marketing to develop targeted messaging, value propositions, and educational content tailored to partner needs.
• Collaborate with Product Management to ensure partners are aware of key technology integrations and product innovations that drive additional value.
• Work closely with Director of Partner Marketing to amplify partner success stories in comms, develop partner case studies, update the Partner Portal, source and share relevant demand generation campaigns, and act as an evangelist at partner events.

Other duties as assigned and related to the nature of this role and company initiatives.

Job Requirements:

Education:

• Bachelor’s degree in marketing, business, or related field is strongly recommended.

Experience:

• A minimum of 5 years of channel marketing experience in the cybersecurity or enterprise technology industry.

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Proven ability to build and execute partner enablement programs that drive growth and adoption.
• Strong experience with partner incentive structures, MDF programs, and sales spiffs.
• Digital marketing experience to assist partners in their ecommerce monetisation strategies. 
• Exceptional presentation and communication skills, with the ability to influence and engage technical and non-technical audiences.
• Strong relationship building skills.
• An evangelist, able to captivate a room.
• Strong relationship management skills, with a deep understanding of how enterprise partners operate.
• Ability to manage multiple initiatives in a fast-paced environment while maintaining attention to detail.
• A modern marketer who challenges the status quo and thrives in an entrepreneurial setting.

Committed to a Culture of Engagement:

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.