Job description

About the Role:

We are looking for a Creative Lead with a deep passion for Korean culture, entertainment, and storytelling. This role is ideal for someone who understands the nuances of Korean shows, is quick-witted, and has a sharp creative instinct to identify high-performing content. The Creative Lead will be responsible for selecting the best shows, crafting engaging promo cuts, and running performance marketing campaigns across Google, Facebook, and TikTok.

Key Responsibilities:

Content Selection & Curation: Identify and analyze top-performing Korean shows that align with our target audience.
Promo Creation: Cut and edit engaging promos from selected shows to drive maximum engagement and conversions.
Performance Marketing Support: Work closely with the marketing team to develop and optimize video assets for ads across Google, Facebook, and TikTok.
Trend Analysis: Stay updated on the latest trends in Korean entertainment, digital marketing, and social media to ensure our promos remain relevant and effective.
Quality Control: Ensure high-quality visuals, storytelling, and messaging consistency across all promo materials.
Collaboration: Coordinate with translators, editors, and the marketing team to streamline creative workflows.

Key Requirements:

Fluent in Korean (written and spoken) to understand content nuances.
Strong understanding of Korean culture, entertainment, and storytelling.
Highly creative with the ability to identify and extract compelling moments from shows.
Experience in video editing or working with editors to craft engaging short-form video content.
Basic knowledge of performance marketing (Google, Facebook, TikTok ads) and audience engagement strategies.
Ability to work in a fast-paced environment, adapt quickly, and think on their feet.

Preferred Qualifications:

Prior experience in entertainment, media, or content marketing.
Hands-on experience in running digital ads or working with marketing teams.
Familiarity with video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, etc.).

If you are passionate about Korean entertainment, quick on your feet, and have a strong creative instinct, we’d love to hear from you!

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